We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach web development
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Strategy & Planning
Clarity before pixels We define your site's goals, audience, content structure, and technical requirements before designing anything. This upfront work prevents expensive changes later and ensures the final site actually serves your business objectives.
Step 2: Custom Design
Not another template Original designs created specifically for your brand and goals. We present concepts, gather feedback, and refine until the design feels right. You see exactly how your site will look before development begins.
Step 3: Development
Built to perform Clean, efficient code optimized for speed and search engines. Mobile responsiveness, browser compatibility, and accessibility standards all handled. Your site works perfectly for every visitor on every device.
Step 4: Launch & Support
Beyond go-live Thorough testing, smooth launch, and training for your team. Post-launch support catches any issues quickly. Ongoing maintenance packages keep your site secure, updated, and performing well long-term.
Our Web Development methodology
What separates a Dcrayon web development engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.0% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Web Development engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current web development performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,000-6,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Web Development audit
A senior strategist reviews your current web development setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic web development agency.
Design + Development Together
No handoff headaches. Our designers and developers work as one team from concept through launch.
Mobile-First Always
60% of web traffic is mobile. Every site we build works beautifully on phones first, desktops second.
Speed Obsessed
Sub-3-second load times standard. We optimize every image, script, and server call for performance.
Conversion Focused
Pretty websites don't pay bills. We design for leads, sales, and business outcomes.
Clean Code Standard
Maintainable, documented, future-proof code. Your next developer will thank us.
Post-Launch Support
We don't disappear after launch. Ongoing maintenance, updates, and optimization available.
FAQ
Questions & answers
What growth-stage businesses ask us about web development before signing.
Simple brochure sites take 4-6 weeks. Business websites with custom functionality run 8-12 weeks. Complex web applications may take 3-6 months. We provide detailed timelines after understanding your requirements. Rush timelines possible with adjusted scope.
Absolutely. We translate your brand identity into web-appropriate design. Colors, typography, imagery style, and tone of voice all maintained. If you don't have guidelines, we can develop them as part of the project.
WordPress for most business sites due to flexibility and ease of management. Shopify or WooCommerce for e-commerce. Custom development on React/Next.js for complex applications. We recommend based on your specific needs and internal capabilities.
Yes. Every site includes a content management system with training. Update text, images, blog posts, and basic pages without touching code. We provide documentation and video tutorials. Complex changes we handle through support arrangements.
Strategy and planning, custom design, development, content migration, SEO setup, mobile optimization, testing, launch support, and training. Hosting and ongoing maintenance available separately. No surprise costs after project scoping.
Get your Dcrayon Score
Free diagnostic of your web development performance and the 90-day plan to close the gap.