We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Fan Intelligence
Know your supporters Build unified fan profiles combining web, app, social, and transaction data. Segment by engagement level, content preferences, and commercial potential. Understand what makes your fans tick.
Step 2: Performance Dashboards
Real-time fan insights Custom dashboards for sports KPIs: fan engagement scores, content performance, ticketing attribution, and merchandise correlation. Game-day views vs regular traffic analyzed separately.
Step 3: Content Analytics
What fans want to watch Track which content types, athletes, and topics drive engagement. Video completion rates, share patterns, and subscription triggers. Optimize content strategy with actual fan behavior data.
Step 4: Sponsor Reporting
Prove partnership value Automated reports showing sponsor visibility, engagement metrics, and audience reach. Give partners the data they need to justify renewals and expansions. Make sponsorship conversations easy.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Sports Industry Expertise
We've worked with leagues, teams, academies, and sports tech startups. We understand fan behavior and athlete metrics.
Fan Engagement Tracking
Beyond pageviews. We measure fan passion through content consumption, merchandise interest, and community participation.
Ticketing Integration
Connect web analytics with ticketing data. See which marketing drives actual attendance, not just clicks.
Multi-Platform Coverage
Website, app, social, streaming - sports fans engage everywhere. We unify analytics across all touchpoints.
Sponsorship ROI
Measure sponsor visibility, engagement, and value delivery. Data sponsors actually want to see.
Content Performance
Which highlights go viral? What content drives subscriptions? We track sports content like media companies do.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Highly emotional fan behavior, event-driven traffic spikes, multi-platform engagement, and unique metrics like fan loyalty scores. We track what matters for sports: game-day traffic, content virality, merchandise correlation with performance, and community health.
We connect data from website, mobile app, social platforms, email, and ticketing systems. Unified fan profiles show how individuals engage across touchpoints. You see complete behavior patterns, not siloed channel metrics.
Yes. We track sponsor logo visibility, click-through on sponsor content, and correlation between sponsor activations and fan behavior. Reports give sponsors concrete engagement data rather than just impression estimates.
Our tracking handles volume fluctuations. More importantly, we build dashboards that show game-day patterns distinctly from regular traffic. You see which pre-game content drives attendance and which post-game content sustains engagement.
Fan retention and engagement depth matter most. Beyond acquisition: repeat visits, content consumption time, community participation, merchandise conversion, and referral rates. These predict sustainable growth better than follower counts.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.