We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Tracking Implementation
Capture what matters Enhanced e-commerce tracking configured properly. Product views, cart actions, checkout steps, and transactions all captured with correct parameters. We fix the tracking gaps most stores have without knowing.
Step 2: Dashboard Building
Insights at a glance Custom dashboards showing metrics your team actually needs. Revenue by channel, product performance, customer acquisition cost, and lifetime value. Real-time visibility into store health without digging through reports.
Step 3: Attribution Modeling
Credit where it's due Multi-touch models showing how marketing channels work together. See which investments drive awareness, consideration, and conversion. Make budget decisions based on true ROI, not last-click guessing.
Step 4: Insight Generation
Data becomes action Monthly analysis identifying opportunities and risks in your data. Which products need attention, which customer segments to target, where the funnel leaks. Recommendations you can actually implement.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 120-450 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+38%
Revenue lift for BareNote
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
E-commerce Analytics Specialists
We've optimized analytics for 200+ online stores. We know which metrics actually matter for e-commerce growth.
Full Funnel Tracking
From first click to repeat purchase. We track the complete customer journey, not just transactions.
Revenue Attribution
Know exactly which channels drive sales. Multi-touch attribution models show true marketing ROI.
Automated Insights
Daily alerts for anomalies, opportunities, and risks. Don't wait for monthly reports to spot problems.
Platform Agnostic
Shopify, WooCommerce, Magento, custom builds - we integrate analytics across any e-commerce platform.
Customer Behavior Focus
Beyond pageviews. We track micro-conversions, browse patterns, and behavior that predicts purchase intent.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
GA4 as the foundation, enhanced with platform-specific analytics from Shopify or WooCommerce. We add Mixpanel or Amplitude for product analytics, Hotjar for behavior insights, and data warehouse connections for advanced analysis. Tool selection matches your scale and needs.
Multi-touch attribution modeling. We track the full customer journey from first interaction through purchase and beyond. You'll see which channels introduce customers, which assist conversions, and which close sales. No more guessing about marketing spend.
Basic GA shows traffic and transactions. Proper e-commerce analytics tracks product performance, customer lifetime value, cohort behavior, cart abandonment patterns, and revenue attribution. We build dashboards showing metrics that actually inform business decisions.
Basic enhanced tracking takes 1-2 weeks. Full analytics implementation with custom events, attribution modeling, and dashboards runs 4-6 weeks. We start with quick wins while building comprehensive tracking. You see value immediately.
Both options. Setup-only projects include documentation and training for your team. Ongoing support includes monthly reporting, insight generation, and continuous optimization. Most e-commerce brands benefit from ongoing partnership as their data needs evolve.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.