We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach video production
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Content Strategy
Videos that support sales We map your buyer journey and identify which videos move prospects forward at each stage. Product awareness, technical evaluation, and decision support content all planned before cameras roll.
Step 2: Production Excellence
Industrial-grade filming Professional crews experienced with factory environments. We capture your processes, products, and people in the best light while respecting safety requirements and production schedules.
Step 3: Post-Production
Polish that builds trust Editing, graphics, animation, and sound design that matches your brand standards. Technical animations explain complex processes. Multiple versions optimized for website, social, sales decks, and trade shows.
Step 4: Distribution Support
Get videos working Website embedding, YouTube SEO, social media cuts, and sales enablement integration. We help your team actually use the videos across channels rather than letting them sit on a hard drive.
Our Video Production methodology
What separates a Dcrayon video production engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Video Production engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current video production performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Video Production audit
A senior strategist reviews your current video production setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic video production agency.
Manufacturing Expertise
We've worked with 50+ manufacturing brands. We understand your buyers, sales cycles, and what content actually moves deals forward.
Factory Floor to Final Cut
Our crews know how to film in industrial settings. Safety protocols, equipment shots, process documentation all handled professionally.
Engineer-to-Engineer Content
Technical accuracy matters in manufacturing. We create videos that your buyers' engineers will respect and trust.
78% Prefer Video
B2B buyers increasingly watch product videos before contacting sales. We create content that works at every funnel stage.
One Shoot, Multiple Assets
A single factory visit produces product demos, testimonials, process videos, and social clips. Maximum ROI from production days.
Multi-Language Ready
Scripts and subtitles in English, Hindi, regional languages, and export markets. Reach domestic and international buyers.
FAQ
Questions & answers
What growth-stage businesses ask us about video production before signing.
Product demos showing capabilities in action, factory tour videos building trust, customer testimonial stories, and process explanation videos for technical buyers. Most clients start with a hero product demo and factory overview, then expand into customer stories.
Our crews are trained in industrial safety protocols. We coordinate with your plant management for safe access, proper PPE, and timing that minimizes production disruption. Many shoots happen during planned downtime or in dedicated demo areas.
Simple product demos take 3-4 weeks from brief to delivery. Full factory documentaries run 6-8 weeks. We handle pre-production planning, one or two shoot days at your facility, then editing and revisions. Rush timelines possible for trade show deadlines.
Rarely. Your actual team members and real customers make the most authentic content. We coach them on camera presence and handle multiple takes until everyone looks comfortable. Authentic beats polished in B2B manufacturing content.
Single product demos start around Rs 1.5-3L. Factory overview videos run Rs 3-6L. Full video marketing programs with multiple assets typically invest Rs 8-15L annually. We scale production quality and quantity to match your budget and goals.
Get your Dcrayon Score
Free diagnostic of your video production performance and the 90-day plan to close the gap.