We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How Dcrayon delivers SEO growth
Four repeatable plays that compound rankings + AI-citation share across cycles.
Step 1: Technical Foundation
Speed and crawlability Core Web Vitals, crawl architecture, indexability. Headless migration cut page load 71% and passed all CWV at p75 mobile.
Step 2: Local SEO Recovery
Multi-location visibility GBP optimisation, citation cleanup, review velocity. MediTrust recovered 38 of 42 local rankings in 90 days.
Step 3: Content + Entity Work
AI-search readiness Entity graph repair, share-of-answer audits across ChatGPT, Gemini, Perplexity. Content that LLMs cite.
Step 4: Link Building
Authority that compounds Earned mentions on source domains LLMs cite per category. White-hat, manual, every link justified against a query.
Our SEO methodology
What separates a Dcrayon seo engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a SEO engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current seo performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,500-8,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free SEO audit
A senior strategist reviews your current seo setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+108%
Organic traffic recovery for MediTrust
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic seo agency.
Thiruvananthapuram Local Expertise
We know Kerala's real estate market inside out. Local search patterns, buyer behavior, and what makes properties move here.
Voice Search Optimized
40% of local searches are now voice. We optimize for how people actually talk: 'best flats near Technopark' not just keywords.
3x More Qualified Leads
Voice searchers have higher intent. They're actively looking, not casually browsing. Our clients see better lead quality.
Mobile-First Approach
Voice searches happen on phones. Your listings appear when buyers ask Siri or Google for properties while commuting.
Malayalam + English
Voice search optimization in both languages. Reach buyers searching in their preferred language.
Hyperlocal Targeting
Kazhakootam, Technopark, Kazhakoottam, Attipra - we optimize for every neighborhood spelling and pronunciation variation.
FAQ
Questions & answers
What growth-stage businesses ask us about seo before signing.
MediTrust: recovered 38 of 42 local pack rankings, 34% more walk-ins, online bookings doubled. Headless migration client: 71% faster page load, bounce rate down from 58% to 42%, zero ranking loss.
MediTrust was hit by a Google update. We diagnosed the issue, rebuilt their local presence, and recovered 38 of 42 rankings in 90 days. Organic + Maps traffic exceeded baseline by 8%.
Yes. Our headless migration cut LCP from 8.4s to 2.4s. All three Core Web Vitals went from failing to passing at p75 mobile. Hosting cost dropped 77%.
We run share-of-answer audits across ChatGPT, Gemini, Perplexity, Google AI Overviews. Entity-graph repair actions for Wikipedia, Wikidata, Crunchbase, G2, Clutch.
Technical fixes show impact in weeks. Ranking recovery like MediTrust took 90 days. Sustainable growth compounds over 6-12 months.
Get your Dcrayon Score
Free diagnostic of your seo performance and the 90-day plan to close the gap.