We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: WhatsApp Business Setup
Official API integration Proper WhatsApp Business API configuration, not risky workarounds. Green tick verification, message templates approved, and integration with your patient management system. Built for scale and compliance.
Step 2: Automation Flows
Personal at scale Appointment reminders, booking confirmations, follow-up sequences, and health tip campaigns. Automated messages that feel personal. Reduce staff workload while improving patient communication.
Step 3: Malayalam + English
Speak their language Messages in Malayalam and English based on patient preference. Proper localization, not machine translation. Reach Kerala patients in the language they're most comfortable with.
Step 4: Performance Tracking
Measure patient impact Track message delivery, read rates, and conversions to appointments. Know which campaigns drive bookings. Monthly reports show ROI and optimization opportunities.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 3.1% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 800-2,200 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Healthcare Marketing Experts
50+ healthcare brands served. We understand patient privacy, medical advertising rules, and healthcare buyer journeys.
HIPAA Awareness
Marketing that respects patient privacy. We know what you can and can't do with health-related communications.
WhatsApp Done Right
Business API integration, not personal accounts. Compliant messaging that scales without getting banned.
Automated Patient Journeys
Appointment reminders, follow-ups, health tips. Automated sequences that feel personal, not robotic.
Thiruvananthapuram Local Focus
We know the Kerala healthcare market. Local language support, cultural nuances, and regional competition understood.
Measurable Patient Acquisition
Track which messages drive appointments. Know your cost per patient, not just message delivery rates.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Yes, when done properly through WhatsApp Business API with proper consent. You cannot use personal WhatsApp for bulk marketing. We set up compliant systems with opt-in management, unsubscribe options, and proper data handling.
We never share patient health information in marketing messages. Appointment reminders and general health tips are fine with consent. Conversations are kept confidential. We help you create policies that protect patient privacy while enabling effective communication.
Appointment reminders reduce no-shows significantly. Health tips and seasonal advisories build engagement. New service announcements drive bookings. Lab report notifications improve patient experience. The key is providing value, not just promotional content.
Multiple touchpoints: registration forms, website popups, reception desk signups, and SMS invitations. We make the value clear - appointment reminders, health tips, easy rebooking. Most patients appreciate the convenience when positioned correctly.
Week 1: WhatsApp Business API setup and verification. Week 2: Message templates approved and automation configured. Week 3: Integration with your appointment system. Week 4: Launch with initial patient list. Full system operational in 30 days.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.