We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Catalog Setup
Compliant listings that convert Product listings with accurate descriptions, required disclaimers, and compelling content. Every listing meets Flipkart's health category requirements.
Step 2: Advertising Campaigns
Reach health-conscious buyers Targeted advertising within platform guidelines. We identify keywords and audiences that generate sales for health products without violations.
Step 3: Inventory Management
Never miss a sale Demand forecasting and inventory planning accounting for seasonal health trends. Stock levels stay optimal without tying up excess capital.
Step 4: Performance Analytics
Data-informed decisions Regular reporting on sales, conversion rates, advertising efficiency, and competitive positioning. You understand exactly how your Flipkart business performs.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 3.1% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 800-2,200 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3,400%
Sales growth on marketplaces
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
HealthTech E-commerce Specialists
We've managed Flipkart stores for medical devices, health monitors, and supplements. We understand category-specific requirements and compliance needs.
Health Product Listing Compliance
Flipkart has strict policies for health products. We ensure listings meet platform requirements, include necessary disclaimers, and avoid rejected claims.
Fulfillment Strategy
Some health products have storage requirements. We help structure fulfillment to maintain product integrity while qualifying for faster delivery programs.
Medical Device Documentation
Regulated products need proper documentation. We help organize certifications, approvals, and technical specifications required for listing approval.
Trust Building Through Reviews
Health purchases require confidence. We implement review collection strategies and respond to concerns to build trust signals that increase conversions.
Category-Specific Advertising
Health product advertising has restrictions. We design campaigns that maximize visibility within platform guidelines targeting health-conscious shoppers.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Not all. Prescription medicines and certain medical devices are restricted. Over-the-counter health products, wellness devices, and supplements generally qualify with proper documentation. We help assess which products can be listed.
Requirements vary by product type. Common needs include FSSAI license for supplements, CDSCO registration for medical devices, and manufacturer authorizations. We provide checklists for your specific products.
Health products often have stricter return policies. We help configure appropriate settings, develop response templates for common concerns, and create escalation procedures for quality issues.
Growing but fragmented. Major brands compete with smaller D2C brands. Differentiation comes from product quality, compelling listings, competitive pricing, and strong ratings.
Initial listings typically take 2-3 weeks to go live after approval. Sales momentum builds over 60-90 days as listings gain reviews and search visibility. Sale events can accelerate growth.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.