We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach conversion optimization
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Conversion Audits
Find what's blocking patients Comprehensive analysis of your website and booking flow identifies friction points. Prioritized recommendations with expected impact and implementation difficulty.
Step 2: A/B Testing
Data over assumptions Structured experiments test headlines, layouts, forms, and CTAs. We run tests until statistical significance and implement proven winners.
Step 3: Booking Flow Optimization
Easier path to appointments Streamlined scheduling experiences that reduce steps, display availability clearly, and work smoothly on mobile devices.
Step 4: Landing Pages
Dedicated pages that convert Purpose-built landing pages for specific services or conditions. Optimized for paid traffic with clear value propositions and strong CTAs.
Our Conversion Optimization methodology
What separates a Dcrayon conversion optimization engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 3.1% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Conversion Optimization engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current conversion optimization performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 800-2,200 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Conversion Optimization audit
A senior strategist reviews your current conversion optimization setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic conversion optimization agency.
Healthcare CRO Specialists
We've optimized patient acquisition funnels for clinics and hospitals. Medical conversions have unique considerations that general agencies miss.
HIPAA-Compliant Optimization
Patient data requires careful handling. Our tools and processes maintain compliance while gathering insights needed to improve conversions.
Patient Journey Understanding
Healthcare decisions involve anxiety and research. We optimize for the emotional reality of patients seeking care, not just transactional clicks.
Phone Call Tracking
Many healthcare conversions happen by phone. We implement call tracking, analyze quality, and optimize for phone leads alongside web conversions.
Appointment Booking Optimization
Online scheduling has become essential. We optimize booking flows, reduce abandonment, and integrate with practice management systems.
Trust Signal Testing
Credentials, certifications, and testimonials matter in healthcare. We test which trust elements most effectively move visitors toward booking.
FAQ
Questions & answers
What growth-stage businesses ask us about conversion optimization before signing.
Healthcare landing pages typically convert at 3-8% for appointment requests. Lead forms for consultations see 10-20% conversion when optimized. We benchmark against healthcare-specific data, not generic industry averages.
We use HIPAA-compliant analytics tools, avoid storing protected health information in tracking systems, and configure heat mapping to exclude sensitive form fields. Privacy is built into our process from the start.
Start with high-traffic service pages and the main appointment booking flow. These have the most conversion volume. Condition-specific landing pages for paid campaigns are also high priority.
Primary metrics are appointment requests, phone calls, and patient acquisition cost. We also track form abandonment and scroll depth to diagnose issues. Ultimate success is measured by actual patients booked.
Yes. When conversion rates improve, you get more patients from existing traffic and ad spend. Typical improvements of 30-50% in conversion translate directly to lower cost per acquisition.
Get your Growth Intelligence
Free diagnostic of your conversion optimization performance and the 90-day plan to close the gap.