We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Lead Generation Tests
Find channels that deliver Structured experiments across LinkedIn, directories, content marketing, and paid advertising. We identify channels that generate qualified manufacturing inquiries.
Step 2: Website Conversion
Turn visitors into RFQs Landing page experiments, form optimization, and CTA testing. Incremental improvements compound into significant increases in quote requests.
Step 3: Sales Enablement
Help your team close more Experiments with email sequences, proposal formats, and follow-up cadences. Find approaches that move prospects through lengthy sales cycles.
Step 4: Partner Programs
Growth through relationships Distributor recruitment, referral incentives, and co-marketing tests. Identify partnership strategies that multiply reach without proportional investment.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Manufacturing-Specific Tactics
Generic growth hacking doesn't work for factories. We've developed experiments for B2B manufacturing: RFQ generation, trade show followup, and distributor acquisition.
Long Sales Cycle Adaptation
Manufacturing deals take months. Our experiments focus on lead quality and nurture effectiveness, not quick conversions that don't materialize into orders.
Multi-Stakeholder Journey
Engineers, procurement, and executives all influence purchases. We design experiments that address each stakeholder's concerns throughout the buying process.
Technical Content Experiments
Manufacturing buyers need specifications. We test content formats like datasheets, CAD downloads, and comparison guides to identify what generates qualified inquiries.
Trade Publication Optimization
Industry directories and publications still matter in manufacturing. We optimize listings, test advertising, and measure which traditional channels drive modern leads.
Supply Chain Marketing
Many manufacturers grow through partnerships. We experiment with co-marketing, referral programs, and channel development strategies for industrial supply chains.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Yes, but tactics differ from consumer or SaaS companies. Manufacturing growth hacking focuses on lead generation efficiency, sales enablement, and channel development. The rapid experimentation mindset applies; specific experiments look different.
Qualified RFQs received, quote-to-order conversion rate, customer acquisition cost, and time from inquiry to first order. Vanity metrics matter less than pipeline quality.
We use leading indicators: response rates, meeting bookings, quote requests. These signal future conversion before deals close. Parallel experiments test different funnel parts simultaneously.
Start with Rs 3-6 lakh monthly for advertising and tools. Larger experiments involving trade shows or content production require additional investment. Start smaller and scale what works.
Traditional agencies execute predefined campaigns. We run structured experiments to discover what works. You get learning and optimization, not just activity. Failed experiments become valuable data.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.