We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Campaign Visuals
Graphics that get attention Social media posts, banner ads, and promotional graphics designed for healthtech audiences. Visuals that communicate benefits clearly.
Step 2: App Store Assets
Screenshots that convert App store graphics, screenshots, and feature images optimized for iOS and Android. Visual storytelling that increases install rates.
Step 3: Explainer Graphics
Complex made simple Infographics, process diagrams, and educational visuals that help patients and providers understand your product value.
Step 4: Brand Collateral
Professional materials Pitch decks, brochures, and sales materials for investor meetings and partnerships. Polished visuals that support business development.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 3.1% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 800-2,200 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
HealthTech Visual Communication
Medical and health products need design that builds trust. We create visuals that communicate credibility while remaining approachable.
Tiruchirappalli Market Understanding
We understand Tamil Nadu's healthcare landscape. Designs resonate with local audiences while maintaining professional standards.
Regulatory-Aware Design
Healthcare advertising has restrictions. We design campaigns that comply with FSSAI, CDSCO, and platform policies for medical promotion.
Patient-Centric Imagery
We select visuals that represent real healthcare experiences. Authentic imagery builds connection better than generic stock photos.
Clear Medical Information Design
Complex health information needs clear presentation. We design infographics and diagrams that make medical concepts accessible.
Digital-First Campaign Assets
Social media, app stores, and digital advertising require specific formats. We deliver assets optimized for every platform you use.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
We design for health apps, telemedicine platforms, medical devices, and wellness products. This includes app store graphics, social campaigns, website visuals, and marketing collateral.
We work closely with your medical or product teams to verify claims. Designs go through review before finalization. We ensure visual communications accurately represent your information.
Yes. We have designers comfortable with Tamil typography. Local language campaigns get proper font selection and layout treatment. Bilingual designs maintain quality in both languages.
We start with understanding your product, audience, and regulatory constraints. Initial concepts explore 2-3 directions. Feedback narrows focus. Final designs are refined through revisions.
Standard campaign packages take 2-3 weeks. Rush projects can be completed faster with advance notice. Ongoing campaigns with established templates can have new assets within days.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.