We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach ppc & paid media
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Search Campaigns
Capture active demand Keyword-targeted campaigns reach legal professionals actively searching for solutions. We identify high-intent searches and write ads that generate qualified clicks.
Step 2: Landing Pages
Convert clicks to demos Dedicated landing pages for each campaign theme with clear value propositions and easy demo scheduling. Conversion optimization ongoing based on data.
Step 3: Remarketing
Stay present during research Display and search remarketing keep your brand visible as prospects evaluate options. Educational content builds trust over extended consideration periods.
Step 4: Reporting
Pipeline visibility Monthly reports show leads generated, pipeline created, and performance trends. CRM integration tracks which campaigns produce actual revenue.
Our PPC & Paid Media methodology
What separates a Dcrayon ppc & paid media engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 3.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a PPC & Paid Media engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current ppc & paid media performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 3,000-12,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free PPC & Paid Media audit
A senior strategist reviews your current ppc & paid media setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
3.4x
ROAS improvement
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic ppc & paid media agency.
LegalTech Google Ads Specialists
We've managed campaigns for legal software, compliance tools, and legal marketplaces. We understand long sales cycles and complex buyer journeys in this space.
High-Intent Keyword Research
Legal professionals search differently than consumers. We target specific pain points like case management software and contract automation.
Compliant Ad Copy
Legal advertising has rules. We write ad copy that attracts qualified prospects while respecting bar association guidelines and platform policies.
Decision-Maker Targeting
Managing partners, general counsels, and IT directors all influence legaltech purchases. We structure campaigns to reach each stakeholder with relevant messaging.
Long Sales Cycle Optimization
Enterprise legal software can take 6-12 months to close. We optimize for demo requests and qualified meetings, tracking value through the pipeline.
Nurture-Focused Remarketing
Prospects research extensively before buying. Our remarketing sequences provide educational content that moves them toward decision.
FAQ
Questions & answers
What growth-stage businesses ask us about ppc & paid media before signing.
Search campaigns targeting specific pain points perform best. Legal professionals actively search for solutions. Competitor campaigns can work but require careful messaging.
Start with Rs 2-4 lakh monthly to generate meaningful data. Legal keywords can be expensive. Budget needs depend on your target market size and average deal value.
Primary metrics are qualified demos booked and pipeline generated. We track cost per demo, demo-to-opportunity rate, and ultimately cost per closed deal.
Yes, but strategy differs from consumer products. You're generating qualified leads, not direct sales. The math works when deal values justify acquisition costs.
Initial leads typically appear within the first week or two. Understanding what works takes 2-3 months of data. Fully optimized campaigns develop over 4-6 months.
Get your Dcrayon Score
Free diagnostic of your ppc & paid media performance and the 90-day plan to close the gap.