We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Campaign Automation
Right message at right time Automated SMS sequences triggered by customer behavior, time of day, and order history. Set up once and campaigns run continuously.
Step 2: List Building
Grow your SMS audience Opt-in collection through app prompts, checkout flows, and web forms. We help capture phone numbers with proper consent.
Step 3: A/B Testing
Data beats assumptions We test message copy, timing, offers, and sender names systematically. Winning variations get scaled while underperformers get replaced.
Step 4: Performance Reporting
See what SMS delivers Dashboards showing delivery rates, click-through, orders attributed, and revenue generated. Monthly analysis identifies improvement opportunities.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
FoodTech SMS Campaign Specialists
We've sent 50M+ SMS messages for food brands. We know the timing, frequency, and offers that get hungry customers to open apps and place orders.
Meal-Time Triggered Messaging
SMS at 11:30am performs differently than 6pm. We build automated campaigns tied to meal occasions, local time zones, and ordering patterns.
Offer Testing Frameworks
Free delivery versus percentage off versus flat discount all perform differently. We run structured tests to find promotions that generate orders.
Segmentation Beyond Demographics
We segment by order frequency, cuisine preference, and average order value. High-value regulars get different messages than occasional orderers.
Compliance and Deliverability
Carrier filtering and regulations change constantly. We maintain sender reputation and ensure messages actually reach customer phones.
Attribution to Actual Orders
We track which SMS campaigns generate orders, not just clicks. You see real revenue per message sent and can calculate true ROI.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Yes, SMS has 98% open rates compared to 20% for email. For time-sensitive offers like lunch specials, SMS outperforms other channels. The key is relevance and restraint.
Most find 2-4 messages per week optimal for active customers. Less frequent for dormant users. More frequent during promotions but always with genuine value.
Time-sensitive offers tied to meal occasions perform strongly. Order confirmations have high engagement. Personalized recommendations based on past orders get good response.
We implement proper opt-out handling, maintain suppression lists, and follow TCPA requirements. Messages include required disclosures. We monitor deliverability.
Yes, we connect SMS platforms with your CRM, order management, and marketing automation. Customer actions in your app can trigger personalized sequences.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.