We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach branding & strategy
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Brand Positioning
Own a space in customer minds We define what makes you different and why customers should care. Clear positioning guides every marketing decision.
Step 2: Visual Identity
Look as good as you taste Logo refinement, color systems, typography, and photography style create cohesive brand presence across every touchpoint.
Step 3: Messaging Framework
Words that work across channels Core messages, taglines, and boilerplate copy that adapt to any context. Your team has building blocks to write on-brand content.
Step 4: Brand Guidelines
Consistency at scale Comprehensive documentation ensures contractors and new hires understand how to represent your brand. Fewer reviews and faster approvals.
Our Branding & Strategy methodology
What separates a Dcrayon branding & strategy engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Branding & Strategy engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current branding & strategy performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Branding & Strategy audit
A senior strategist reviews your current branding & strategy setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic branding & strategy agency.
FoodTech Brand Building Experience
We've helped 25+ food delivery apps, cloud kitchens, and meal kit services build memorable brands. We understand making food appealing through screens.
Brand Voice Development
Food brands need personality. We develop tone guidelines and content templates that make your communications consistent and recognizable.
Food Photography Direction
Appetizing visuals sell food. We direct shoots, select props, and edit images that make dishes look irresistible while staying true to what customers receive.
Emotional Connection Strategy
Food is emotional. We craft brand stories around convenience, health, or indulgence that resonate with your target audience's relationship with eating.
Multi-Market Localization
Expanding to new cities? We adapt brand elements for local food cultures and preferences while maintaining core identity.
Brand Consistency Systems
Fast-growing foodtech struggles with consistency. We create brand guidelines and approval workflows that maintain quality across teams.
FAQ
Questions & answers
What growth-stage businesses ask us about branding & strategy before signing.
Food delivery has become commoditized. Customers compare options across multiple apps. Strong brand creates preference and loyalty beyond price and delivery time.
We identify what makes you genuinely different whether that's cuisine specialization, delivery speed, or health focus and build positioning around authentic strengths.
Market research, customer interviews, positioning development, visual identity refinement, messaging frameworks, and brand guidelines documentation.
Research and strategy takes 6-8 weeks. Visual identity adds another 4-6 weeks. Implementation support can extend based on needs. We can run workstreams in parallel.
Rebrand when positioning has fundamentally changed or current brand actively hurts you. Refresh when you need to modernize execution while keeping core identity.
Get your Dcrayon Score
Free diagnostic of your branding & strategy performance and the 90-day plan to close the gap.