We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Demand Forecasting
Predict what sells and when Machine learning models analyze sales history, weather patterns, and competitor actions to forecast demand. Reduce stockouts and overstock situations.
Step 2: Personalization at Scale
Right message to right consumer AI segments audiences and tailors messaging automatically. Millions of consumers receive relevant communications without manual campaign variations.
Step 3: Marketing Mix Modeling
Know what's actually working Attribution across TV, digital, trade, and retail is complex. AI models untangle channel contributions so you invest in what truly moves product.
Step 4: Competitive Intelligence
Monitor market movements AI tracks competitor pricing, promotions, and product launches. You respond to market changes faster than competitors relying on manual monitoring.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
FMCG-Specific AI Applications
We deploy machine learning for demand forecasting, price optimization, and consumer sentiment analysis. Practical tools that solve real FMCG problems.
Shopper Journey Mapping
AI helps us understand how consumers discover, evaluate, and purchase products across channels. We identify intervention points where marketing has highest impact.
First-Party Data Strategy
Cookie deprecation changes everything. We help FMCG brands build direct consumer relationships through loyalty programs and owned channels.
Automated Consumer Engagement
Chatbots handle product questions, recommend items, and process complaints without manual intervention. Your team focuses on strategy.
Predictive Campaign Analytics
AI models predict which campaigns will perform before you spend budget. We test recommendations against historical performance data.
Visual Recognition for Shelf Analysis
Computer vision tools audit retail shelf placement, share of shelf, and planogram compliance. Visibility into physical retail performance at scale.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Traditional marketing relies on historical trends. AI marketing uses real-time data to predict consumer behavior and optimize continuously. The difference is speed: AI adjusts hourly instead of quarterly.
Google's AI bidding systems, Meta's advantage+ campaigns, and custom ML models for demand forecasting. NLP analyzes social sentiment. Specific tools depend on your challenges.
No. We handle technical implementation. Your team needs to understand outputs and make decisions based on AI recommendations. We provide training so marketers can interpret dashboards.
AI generates options; humans make final decisions. We set brand guardrails in system configurations and review outputs before deployment.
Typical improvements include 20-30% reduction in acquisition costs, 15-25% improvement in campaign response rates, and faster time-to-market for launches.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.