We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Listing Optimization
Rank higher in search We rewrite titles, bullet points, and descriptions using high-volume keywords. Every listing element gets optimized to improve organic visibility.
Step 2: Flipkart Ads Management
Paid visibility that converts Structured advertising campaigns put your products in front of shoppers searching for fitness equipment and supplements. We manage bids daily.
Step 3: Inventory Planning
Never miss a sale Stockouts kill momentum. We forecast demand based on seasonal patterns, upcoming sales, and advertising plans to keep bestsellers available.
Step 4: Performance Analytics
Data guides decisions Weekly reports track sessions, conversion rates, advertising spend, and competitor movements. You know exactly what's working.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.4% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 180-350 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3,400%
Sales growth on marketplaces
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Flipkart Seller Central Expertise
We've managed 60+ brands on Flipkart, from supplements to home gym equipment. Our team knows catalog requirements, search algorithm, and promotional calendar.
Fitness Keyword Research for India
Indian consumers search differently than Western markets. We optimize listings for regional terms, Hindi keywords, and local fitness trends.
Big Billion Days Campaign Management
Major sale events make or break yearly revenue. We prepare inventory, adjust pricing, and launch promotions weeks ahead to capture peak shopping.
Review and Rating Improvement
Products with 4+ stars sell significantly better. We implement review collection programs and resolve issues that lead to negative ratings.
A+ Content Creation
Enhanced brand content increases conversion rates by 15-25%. We produce lifestyle photography, infographics, and comparison charts for fitness product pages.
Fulfillment Strategy Optimization
Flipkart Assured badges improve visibility. We help structure fulfillment to qualify for preferential treatment and faster delivery promises.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Flipkart reaches different customer segments, particularly in tier-2 and tier-3 cities. Many fitness enthusiasts shop on Flipkart due to payment options like EMI. Running on both captures more market share.
Home fitness equipment like dumbbells, yoga mats, and resistance bands perform well. Protein supplements and health foods have strong demand. Workout apparel sees good traction during sale periods.
Initial setup and optimization takes 2-3 weeks. Most brands see meaningful lift within 60-90 days as improved listings gain traction. Participating in sale events can accelerate growth.
Commission rates vary by category, typically 8-15% for fitness products. Supplements may have different rates than equipment. We help structure pricing to maintain margins.
Yes, we manage Flipkart Ads including Product Listing Ads and Brand Ads. We set up keyword targeting, optimize bids, and coordinate ads with organic listing improvements.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.