We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Lead Generation Ads
Fill your sales pipeline Facebook lead forms capture prospect information without requiring website visits. We build mobile-optimized forms that collect quality leads ready for your sales team to call.
Step 2: Video Ad Production
Content that stops the scroll Fitness sells through visuals. We produce member testimonials, facility tours, and workout previews that showcase your value proposition in under 30 seconds.
Step 3: Audience Building
Find your ideal members We layer location, demographics, interests, and behaviors to reach people most likely to join. Lookalike audiences based on your best members expand reach efficiently.
Step 4: Reporting Dashboards
Track what matters Real-time visibility into leads generated, cost per lead, and campaign performance. Monthly reviews identify opportunities and inform budget allocation decisions.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.4% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 180-350 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Fitness Industry Specialists
We manage Facebook ads for gyms, personal trainers, supplement brands, and fitness apps. Generic agencies don't understand your seasonal patterns or member acquisition economics.
Scroll-Stopping Creative Production
Fitness content competes with entertainment on social feeds. We produce transformation stories, workout clips, and testimonials that grab attention and generate clicks.
Local Targeting Expertise
Gym members come from within 15 minutes of your location. We build hyper-local audiences using radius targeting, income demographics, and fitness interest data.
New Year and Summer Campaign Systems
January and pre-summer drive most gym signups. We prepare campaigns months ahead, scale budgets during peaks, and maintain presence during slower periods.
Cost Per Lead Under Industry Average
Our fitness clients average $12-18 cost per lead versus industry averages of $25-40. Better targeting and creative testing make every dollar work harder.
Retention-Focused Remarketing
Acquiring new members costs 5x more than keeping existing ones. We run winback campaigns for lapsed members and loyalty programs for active subscribers.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Single-location gyms should start with $1,500-3,000 monthly to generate meaningful data and leads. Multi-location chains typically invest $5,000-15,000 per month. We recommend starting smaller, proving results, then scaling what works.
Boutique fitness studios, personal training services, and online coaching programs typically see strong returns. Large budget gyms can work but require different strategies. Supplement brands and fitness apps also perform well with the right creative approach.
Facebook restricts before/after images and certain body-related claims. We use lifestyle imagery, testimonial videos, and benefit-focused copy that complies with platform policies. Our team stays current on policy changes to prevent ad rejections and account restrictions.
It depends on your sales process. High-touch gyms with strong closing rates do well with free trial offers. Lower-cost or no-contract gyms can often sell memberships directly. We test both approaches and optimize toward whichever generates better revenue per ad dollar.
Most campaigns start generating leads within the first week. The initial 2-4 weeks involve testing different audiences and creative to find winning combinations. Expect lead flow to stabilize and costs to decrease after the first month as we optimize based on data.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.