We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Strategy Assessment
Know where you stand today We audit your current technology, processes, and capabilities against market requirements. You get a clear picture of gaps and opportunities for improvement.
Step 2: Roadmap Development
Plan the path forward Detailed transformation roadmaps with realistic timelines, resource requirements, and dependency mapping. Every initiative connects to measurable business outcomes.
Step 3: Vendor Selection
Choose the right partners We help evaluate and select technology vendors, negotiate contracts, and manage implementations. Our experience prevents costly mistakes and vendor lock-in.
Step 4: Implementation Oversight
Keep projects on track Transformation projects need ongoing governance. We provide program management, status reporting, and escalation support to ensure initiatives deliver planned results.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Fintech-Specific Roadmaps
We've helped banks, payment processors, and lending platforms define their digital future. Our strategies account for regulatory timelines and integration complexity.
Executive Alignment Workshops
Digital transformation fails without leadership buy-in. We facilitate sessions that align stakeholders on priorities, timelines, and success metrics before work begins.
Technology Stack Recommendations
Choosing the right platforms matters. We evaluate vendors based on fintech-specific needs: security certifications, API capabilities, and regulatory compliance features.
Legacy System Migration Planning
Core banking systems don't get replaced overnight. We design phased approaches that reduce risk while delivering incremental value throughout the transition.
ROI-Focused Prioritization
Not every digital initiative deserves investment. We build business cases that quantify expected returns and help you focus resources on highest-impact projects.
Change Management Support
New systems fail when employees resist them. We include training plans, communication strategies, and adoption metrics in every transformation roadmap.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
It means systematically improving how technology supports your business goals. This could include automating manual processes, launching new digital products, improving customer self-service, modernizing legacy systems, or better using data for decisions. The specifics depend on your current state and where you want to compete.
Strategy development typically takes 6-10 weeks. Implementation spans 12-36 months depending on scope and starting point. We break large transformations into quarterly releases so you see progress and can adjust priorities based on what you learn along the way.
Trying to change too much at once. Large-scale system replacements have high failure rates. We recommend incremental approaches: modernize specific functions, prove value, then expand. This reduces risk and keeps teams from getting overwhelmed.
Compliance requirements shape every recommendation. We map out which regulations affect each initiative, involve your compliance team early, and build controls into new systems from the start. Regulatory approval timelines get factored into project schedules.
Build when you need competitive differentiation; buy when you need commodity functionality. Most fintechs should buy core infrastructure like cloud hosting, security tools, and analytics platforms while building custom features that define their unique value proposition.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.