We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach conversion optimization
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Onboarding Optimization
Get users to their first success Complex fintech products lose users during setup. We simplify onboarding flows, add progress indicators, and reduce steps needed to reach the core value.
Step 2: Form Conversion
Collect data without losing signups Every field you add costs conversions. We determine what information is truly necessary upfront and redesign forms to minimize abandonment.
Step 3: A/B Testing Program
Data over opinions Systematic testing removes guesswork from product decisions. We run concurrent experiments, analyze results rigorously, and implement proven winners.
Step 4: Friction Audits
Find what's stopping users Session recordings and funnel analysis reveal exactly where potential customers give up. We prioritize fixes by potential revenue impact.
Our Conversion Optimization methodology
What separates a Dcrayon conversion optimization engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Conversion Optimization engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current conversion optimization performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Conversion Optimization audit
A senior strategist reviews your current conversion optimization setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic conversion optimization agency.
FinTech-Specific Conversion Benchmarks
We've optimized 40+ fintech funnels and know what good looks like. Your signup rates, activation metrics, and onboarding completion get measured against industry standards.
Mobile-First Funnel Design
Most fintech users start on mobile. We optimize forms, authentication flows, and KYC processes for thumb-friendly interaction and cellular connections.
Trust Elements That Actually Work
Security badges, testimonials, and regulatory disclosures placed wrong hurt conversions. We test positioning to maximize trust without cluttering your signup flow.
Progressive Profiling Strategies
Asking for everything upfront kills signups. We design multi-step flows that collect required information gradually while keeping users engaged through the process.
Load Speed Obsession
Every 100ms delay costs conversions. We optimize images, defer non-critical scripts, and implement lazy loading so your pages render before users get impatient.
Copy That Converts Without Hype
Financial services require clear, honest communication. We write benefit-focused copy that builds confidence and meets compliance requirements simultaneously.
FAQ
Questions & answers
What growth-stage businesses ask us about conversion optimization before signing.
Landing page to signup typically ranges from 8-15% for well-optimized fintech products. Signup to activated user (completed onboarding) usually sits between 40-60%. KYC completion rates vary by friction level but should exceed 70%. We benchmark your current numbers and set realistic improvement targets.
We work within your compliance framework, not around it. Identity verification, document uploads, and disclosure acknowledgments can't be skipped, but they can be presented better. We optimize the experience around required steps, reduce abandonment through better UX, and ensure nothing breaks regulatory requirements.
Initial quick wins typically show within 2-3 weeks. These come from fixing obvious friction points and implementing best practices. Statistically significant A/B test results take 4-8 weeks depending on your traffic volume. Ongoing optimization compounds over time, with most clients seeing 30-50% conversion improvement within the first quarter.
We implement heatmaps with Hotjar or FullStory to see where users struggle. A/B testing runs through Optimizely or VWO. Session recordings help diagnose specific user issues. Analytics tracking uses GA4 with custom event setup for fintech-specific actions like document uploads and verification steps.
Yes, we optimize both web and native app flows. Mobile apps require different approaches for onboarding, permission requests, and in-app conversions. We analyze app store listing performance, first-session experience, and the path from install to activated customer.
Get your Dcrayon Score
Free diagnostic of your conversion optimization performance and the 90-day plan to close the gap.