We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Conversion Experiments
Test everything systematically We run structured A/B tests on your landing pages, application forms, and email sequences. Small improvements compound into significant revenue gains over time.
Step 2: Referral Programs
Turn customers into advocates Satisfied customers bring in their network. We design and implement referral incentives that comply with financial regulations while motivating word-of-mouth growth.
Step 3: Funnel Analytics
See where prospects drop off Detailed tracking reveals exactly which steps lose potential customers. We identify friction points and prioritize fixes based on potential revenue impact.
Step 4: Channel Testing
Find your best acquisition sources Not every channel works for every finance product. We allocate test budgets across platforms, measure true cost per acquired customer, and reallocate spending monthly.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Finance-Specific Growth Playbooks
Generic tactics don't work in regulated industries. We've developed experiments specifically for loan products, investment platforms, and insurance services.
Compliance-Safe Experiments
Every growth test we run passes through compliance review. We know what FINRA, SEC, and state regulators allow in financial marketing claims.
High-Intent Lead Qualification
We build scoring systems that identify serious prospects from tire-kickers. Your sales team talks to people ready to discuss products, not casual browsers.
LTV-Focused Acquisition Metrics
Cost per lead means nothing if customers churn in 60 days. We track cohort retention and optimize for long-term customer value, not vanity metrics.
Rapid Test-and-Learn Cycles
We run 8-12 experiments monthly across your funnel. Failed tests become learnings, winners get scaled. Your growth compounds through systematic testing.
Data Privacy Built Into Process
Financial data requires careful handling. Our tools and tracking respect CCPA, GDPR, and industry-specific data protection requirements from day one.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Growth hacking in finance means finding unconventional channels and tactics to acquire customers while staying compliant. This includes referral programs, educational content that builds trust, strategic partnerships with complementary services, and conversion optimization on high-intent pages. We focus on experiments that can scale quickly once proven.
We work with your compliance team before launching any experiment. All ad copy, landing pages, and email sequences get reviewed for regulatory requirements. We maintain documentation of approvals and can adjust campaigns quickly if regulations change or issues arise.
Typical clients see 40-60% improvement in lead quality within the first quarter. Customer acquisition costs usually drop 25-35% as we eliminate underperforming channels and double down on what works. Specific numbers depend on your starting point and product complexity.
Traditional marketing relies on brand awareness and broad campaigns. Growth hacking focuses on measurable experiments with clear hypotheses. We might test 20 different landing page variations in the time a traditional agency would launch one campaign. Speed and data drive every decision.
It varies by product type. B2B financial services often see strong results from LinkedIn advertising and content marketing. Consumer finance products can work well with comparison sites, influencer partnerships, and SEO for high-intent searches. We test multiple channels early and invest heavily in proven winners.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.