We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Google Business Optimization
Win local trade searches Profile optimization with trade-relevant categories, services, and content. Appear when local businesses search for trade partners.
Step 2: Local Keyword Strategy
Rank for trade terms Research and optimization for export-import specific local searches. Capture traffic from businesses seeking trade services.
Step 3: Location Pages
Serve your trade zones Dedicated pages for ports, trade hubs, and service areas. Build local relevance for each geography you serve.
Step 4: Citation Building
Establish local presence Business listings on trade directories, local directories, and industry platforms. Consistent NAP information across the web.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Export-Import Local SEO Specialists
We've helped 20+ trading companies rank locally for international trade queries. Understanding how exporters and importers search—combining location with trade terms—shapes our SEO strategies.
Port City & Trade Hub Focus
Export-import businesses cluster around ports and trade zones. We optimize for location-specific searches—Mumbai port, Chennai customs, Delhi NCR freight—that capture local trade traffic.
Trade-Specific Keyword Research
Export-import searches combine products, locations, and trade terms uniquely. We research the actual queries businesses use when seeking trade partners and logistics services.
B2B Local Search Optimization
Trading companies need B2B leads, not consumer traffic. We optimize for decision-maker searches—procurement managers, import managers, and business owners seeking trade services.
Google Business for Trade
Your Google Business profile is often the first impression. We optimize profiles with trade-relevant categories, service descriptions, and content that attracts qualified inquiries.
Trade Content Strategy
Local SEO needs content. We create location-specific pages for your trade routes, products, and services—building the topical relevance that ranks in local search results.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Businesses search for trade partners locally—'freight forwarder Mumbai', 'customs broker Delhi', 'import agent Nhava Sheva'. Local SEO ensures you appear when buyers in your area search for your services.
Service + location combinations: 'export documentation services Mumbai', 'import clearance agent Chennai'. Also port-specific searches and trade route queries. We research what your specific market searches for.
Very important. Many B2B searches trigger local pack results. Your Google Business profile often appears before your website. Proper optimization generates direct calls and inquiries.
Indirectly. Local SEO captures domestic businesses seeking export services and international buyers searching for Indian suppliers by location. For direct international reach, you need broader SEO strategies.
Initial improvements in 2-4 months. Strong local presence typically builds over 6-12 months. Trade B2B keywords are less competitive than consumer terms, so results can come faster.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.