We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How Dcrayon delivers SEO growth
Four repeatable plays that compound rankings + AI-citation share across cycles.
Step 1: Technical Foundation
Speed and crawlability Core Web Vitals, crawl architecture, indexability. Headless migration cut page load 71% and passed all CWV at p75 mobile.
Step 2: Local SEO Recovery
Multi-location visibility GBP optimisation, citation cleanup, review velocity. MediTrust recovered 38 of 42 local rankings in 90 days.
Step 3: Content + Entity Work
AI-search readiness Entity graph repair, share-of-answer audits across ChatGPT, Gemini, Perplexity. Content that LLMs cite.
Step 4: Link Building
Authority that compounds Earned mentions on source domains LLMs cite per category. White-hat, manual, every link justified against a query.
Our SEO methodology
What separates a Dcrayon seo engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 5-15% (position 1-3) benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a SEO engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current seo performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 500-2,000 (organic equiv.) CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free SEO audit
A senior strategist reviews your current seo setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+108%
Organic traffic recovery for MediTrust
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic seo agency.
Virtual Influencer Expertise
We've executed campaigns with CGI influencers like Lil Miquela, Shudu, and regional virtual personalities. Understanding what makes virtual influencer partnerships work—and fail—shapes our recommendations.
Strategic Fit Assessment
Virtual influencers aren't right for every brand. We evaluate whether CGI personalities align with your brand values, target audience, and campaign objectives before recommending investment.
Performance Benchmarking
We track virtual influencer performance against human influencers. Engagement rates, sentiment analysis, and conversion data that help you understand the real value of virtual partnerships.
Creative Collaboration
Virtual influencer content has unique creative possibilities. We develop concepts that leverage CGI capabilities—impossible scenarios, perfect consistency, and controllable narratives.
Authenticity Navigation
Virtual influencers face authenticity questions. We help brands navigate disclosure requirements, audience perceptions, and potential backlash through thoughtful positioning.
Platform-Specific Strategies
Virtual influencers perform differently across platforms. We optimize content for Instagram, TikTok, and YouTube based on where CGI content resonates best with your audience.
FAQ
Questions & answers
What growth-stage businesses ask us about seo before signing.
MediTrust: recovered 38 of 42 local pack rankings, 34% more walk-ins, online bookings doubled. Headless migration client: 71% faster page load, bounce rate down from 58% to 42%, zero ranking loss.
MediTrust was hit by a Google update. We diagnosed the issue, rebuilt their local presence, and recovered 38 of 42 rankings in 90 days. Organic + Maps traffic exceeded baseline by 8%.
Yes. Our headless migration cut LCP from 8.4s to 2.4s. All three Core Web Vitals went from failing to passing at p75 mobile. Hosting cost dropped 77%.
We run share-of-answer audits across ChatGPT, Gemini, Perplexity, Google AI Overviews. Entity-graph repair actions for Wikipedia, Wikidata, Crunchbase, G2, Clutch.
Technical fixes show impact in weeks. Ranking recovery like MediTrust took 90 days. Sustainable growth compounds over 6-12 months.
Get your Dcrayon Score
Free diagnostic of your seo performance and the 90-day plan to close the gap.