We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Website Optimization
Convert more visitors Landing pages, product pages, and user flows optimized for EV buyers. Address concerns and guide prospects toward inquiry and test drives.
Step 2: Configurator CRO
Complete more builds Vehicle configurator optimization for higher completion rates. Simplify choices, reduce abandonment, and capture leads throughout the process.
Step 3: Lead Qualification
Focus on buyers Qualification flows that identify high-intent prospects. Ensure sales resources focus on leads most likely to convert.
Step 4: Test Drive Optimization
Fill the calendar Test drive booking flow optimization from discovery to confirmation. Maximize the showroom visits that drive EV sales.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
EV Industry Conversion Specialists
We've optimized conversion for 15+ electric mobility companies—EV manufacturers, charging networks, and fleet services. Understanding the unique EV purchase journey shapes our CRO strategies.
High-Consideration Purchase Expertise
EV purchases involve extensive research. We optimize every touchpoint in this long journey—from initial awareness through test drive booking to final purchase decision.
Lead Quality Focus
Not all EV inquiries are equal. We implement qualification steps that identify serious buyers from casual browsers, ensuring your sales team focuses on high-intent prospects.
Configurator Optimization
Vehicle configurators are conversion bottlenecks. We optimize these complex tools for completion rates—simplifying choices, reducing abandonment, and capturing leads at every step.
TCO Calculator Integration
EV buyers need to understand total cost of ownership. We build and optimize calculators that demonstrate savings, addressing the financial questions that block purchase decisions.
Test Drive Funnel Optimization
Test drives convert browsers to buyers. We optimize the entire test drive booking flow—from landing page to confirmation—maximizing the showroom visits that drive sales.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Longer consideration periods, higher price points, and new technology concerns. EV buyers research extensively and have unique objections around range, charging, and resale value that must be addressed in the conversion journey.
Website to inquiry: 2-4% is good. Inquiry to test drive: 40-60%. Test drive to sale: 25-40%. We benchmark against EV industry averages and set realistic targets for your specific market position.
Content and tools that address range concerns directly—range calculators, charging network maps, and real-world usage data. Addressing objections proactively in the conversion flow increases completion rates.
Yes—different optimization approaches for manufacturer-direct, dealer networks, and hybrid models. We understand the unique challenges of each sales structure in the EV market.
Typical results: 25-40% improvement in configurator completion, 20-35% increase in test drive bookings, and 15-25% better inquiry quality. Results depend on current state and market conditions.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.