We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Listing Optimization
Rank on every marketplace Platform-specific product optimization across Amazon, Flipkart, and education marketplaces. Better visibility, higher conversion.
Step 2: Multi-Platform Advertising
Reach education buyers everywhere Coordinated ad campaigns across marketplaces. Unified strategy with platform-specific execution.
Step 3: Seasonal Campaign Planning
Maximize peak periods Back-to-school, exam prep, and gifting season strategies. Capture education buying demand when it's highest.
Step 4: Portfolio Optimization
Profitable across channels Platform allocation, pricing strategy, and margin analysis. Maximize total profitability across all marketplace presence.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 80-250 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Education Marketplace Specialists
We've optimized education product listings across Amazon, Flipkart, and vertical marketplaces. Understanding how parents and institutions shop for educational materials shapes our optimization strategies.
Multi-Platform Management
Different marketplaces have different algorithms and audiences. We optimize your presence across platforms while maintaining pricing consistency and brand alignment.
Education-Specific Keywords
Education shoppers search differently—curriculum terms, exam names, age groups, and learning outcomes. We research education-specific keywords that drive qualified traffic.
Seasonal Inventory Planning
Education products have predictable demand spikes. We coordinate marketing with inventory planning so you don't sell out during peak periods or get stuck with excess after season ends.
Review & Rating Focus
Education products live on reviews—parents trust other parents. We help you generate authentic reviews and maintain ratings that drive purchase decisions.
Cross-Platform Profitability
Different marketplaces have different fee structures. We optimize your portfolio allocation to maximize overall profitability across all sales channels.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Depends on your products. Amazon has broad reach. Flipkart reaches Tier 2-3 cities well. Vertical education marketplaces reach institutional buyers. We analyze your product mix and recommend the right platform combination.
Curriculum alignment in titles, learning outcome descriptions, age-appropriate imagery, and education-specific keywords. We optimize each element for how education buyers actually search.
We coordinate marketing with inventory visibility, but fulfillment integration depends on your systems. We work with your operations team to align marketing with stock availability.
We help education brands access institutional buyers through B2B platforms, education-specific portals, and government procurement channels. Different optimization approach for bulk buyers.
Campaign planning months ahead for back-to-school and exam seasons. Ad budget scaling, inventory alerts, and promotional timing coordinated for maximum peak period capture.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.