We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Course Marketing Graphics
Sell your curriculum Thumbnails, promotional images, and social content that showcase course value. Professional visuals that drive enrollment.
Step 2: Social Media Design
Stand out in feeds Platform-optimized graphics for Instagram, LinkedIn, Twitter, and Facebook. Consistent brand presence across channels.
Step 3: Ad Creative
Convert through visuals Advertising graphics designed for performance. A/B testing and optimization based on conversion data.
Step 4: Design Systems
Scale your production Template libraries and brand guidelines your team can use. Maintain consistency while producing graphics efficiently.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3,400%
Sales growth on marketplaces
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
EdTech Visual Marketing
We've helped 20+ education technology companies grow through visual content. Understanding how visual design drives course enrollment, app downloads, and student engagement shapes our approach.
Education-Specific Design
EdTech graphics need to communicate trust, expertise, and learning outcomes. We create visuals that appeal to students, parents, and institutional buyers—each with different visual expectations.
Multi-Platform Optimization
Your graphics need to work across Instagram, LinkedIn, YouTube thumbnails, and ads. We create assets sized and styled for each platform where your audience discovers EdTech products.
Conversion-Focused Creative
Pretty graphics that don't convert are worthless. We A/B test visual elements—colors, layouts, CTAs—and optimize based on what actually drives signups and enrollment.
Course Marketing Visuals
Course thumbnails, promotional graphics, and social content that showcase curriculum value. Visual design that makes courses look professional and worth the investment.
Scalable Design Systems
EdTech companies publish constantly. We create template systems your team can use to produce consistent visuals without designing from scratch every time.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Education is increasingly visual. Course thumbnails, social media content, and ad creative all compete for attention. Poor design signals low quality—even if your course content is excellent.
Course thumbnails, social media posts, ad creative, infographics explaining curriculum, email headers, and presentation templates. We provide ongoing design support or asset libraries your team can use.
K-12 marketing looks different from professional education. B2C student acquisition differs from B2B institutional sales. We research your specific audience and create appropriate visual styles.
Yes—we build template systems that maintain brand consistency while allowing variation. Your team can produce new course graphics quickly without starting from scratch.
A/B testing ad creative, tracking CTR on social posts, and measuring conversion rates by visual variant. We identify which visual elements drive performance and optimize accordingly.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.