We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Listing Optimization
Convert more browsers Keyword research, compelling copy, professional images, and A+ Content. Listings that rank and convert at higher rates than competitors.
Step 2: Amazon Advertising
Profitable PPC Sponsored Products, Brands, and Display campaigns. Data-driven bidding strategies that grow sales without burning budget.
Step 3: Brand Building
Stand out on Amazon Brand registry, A+ Content, brand stores, and branded campaigns. Build recognition and loyalty even on a marketplace.
Step 4: Account Management
Full-service handling Inventory planning, customer service, account health monitoring, and compliance management. Everything needed to succeed on Amazon.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 120-450 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+38%
Revenue lift for BareNote
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Amazon Marketplace Experts
We've managed Rs 50 crore+ in Amazon sales. Understanding A9 algorithm, Buy Box dynamics, and Amazon advertising intricacies helps our clients outperform competitors on the platform.
Organic + Paid Strategy
Amazon success requires both organic ranking and advertising working together. We optimize listings for search while running campaigns that accelerate visibility and sales velocity.
Category-Specific Tactics
Electronics sells differently than beauty which sells differently than home goods. We develop category-specific strategies based on how customers shop in your product vertical.
Profitability Focus
Revenue without profit is pointless. We track ACoS, TACoS, and net margin to ensure Amazon growth actually improves your bottom line, not just your top line.
Listing Optimization
Better listings mean better conversion rates. We optimize titles, bullets, images, A+ Content, and backend keywords to maximize every click you get.
Account Health Management
Policy violations can destroy your business. We monitor account health, handle appeals, and ensure compliance with Amazon's constantly changing rules.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Usually both. Amazon provides massive reach and trust. Your website provides higher margins and customer ownership. We help you balance both channels for maximum overall growth.
Depends on your margins and goals. Most brands target 15-25% ACoS for profitability. Launch campaigns may run higher to build velocity. We set targets based on your specific unit economics.
New products typically need 3-6 months to establish organic ranking. We accelerate this with launch strategies combining advertising, external traffic, and review generation. Competitive categories take longer.
Yes—we guide clients through trademark registration and brand registry enrollment. Essential for A+ Content, brand stores, and protection against hijackers.
We help Indian brands expand to Amazon US, UK, UAE, and other marketplaces. Logistics, compliance, and marketplace-specific optimization for international expansion.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.