We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach amazon marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Predictive Analytics
Know what customers will do Machine learning models predicting purchase behavior, churn risk, and lifetime value. Target marketing based on what will happen, not just what has.
Step 2: Automated Optimization
AI-driven bid management Smart bidding and automated budget allocation across channels. Real-time optimization that outperforms manual management.
Step 3: Personalization at Scale
Individual experiences AI-powered product recommendations, dynamic content, and personalized offers. True one-to-one marketing for every visitor.
Step 4: Performance Analysis
Learn what works AI-driven analysis of what content and campaigns perform best. Data-informed decisions about where to invest.
Our Amazon Marketing methodology
What separates a Dcrayon amazon marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Amazon Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current amazon marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 120-450 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Amazon Marketing audit
A senior strategist reviews your current amazon marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+38%
Revenue lift for BareNote
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic amazon marketing agency.
AI-Powered E-Commerce Growth
We use machine learning for predictive analytics, automated bidding, and personalization at scale. AI handles the repetitive optimization while our team focuses on strategy and creative.
Predictive Customer Analytics
AI models predict which customers will buy, churn, or respond to offers. We use these predictions to target marketing spend where it'll have the most impact.
Dynamic Personalization
Product recommendations, email content, and on-site experiences personalized for each visitor using AI. Move beyond segments to true one-to-one marketing.
Automated Bid Optimization
Machine learning adjusts bids across thousands of keywords and audiences in real-time. Better performance than manual management with less wasted spend.
Customer Lifetime Value Prediction
AI predicts which customers will become high-value over time. Acquire customers based on predicted LTV, not just immediate purchase value.
Content Intelligence
AI analyzes what content performs and why. Use these insights to create more of what works and less of what doesn't.
FAQ
Questions & answers
What growth-stage businesses ask us about amazon marketing before signing.
AI handles optimization at scale that humans can't match—adjusting thousands of bids, personalizing millions of experiences, and predicting individual customer behavior. Results are better targeting, less waste, and higher ROI.
We work with Google's Smart Bidding, Meta's Advantage+, predictive analytics platforms like Optimove, and personalization tools like Dynamic Yield. We match tools to your needs, not vendor relationships.
AI needs data to learn. Larger e-commerce stores with more transactions see faster AI optimization. Smaller stores can still benefit but may need longer learning periods or different approaches.
No—AI handles execution and optimization. Humans still define strategy, create compelling content, and make judgment calls AI can't. The best results come from humans and AI working together.
Same metrics that matter for any e-commerce marketing—ROAS, customer acquisition cost, conversion rate, and revenue. We compare AI-driven approaches against control groups to prove the lift.
Get your Dcrayon Score
Free diagnostic of your amazon marketing performance and the 90-day plan to close the gap.