We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Conversion Audit
Find the leaks Comprehensive analysis of your EdTech funnel identifying drop-off points, friction sources, and optimization opportunities. Prioritized recommendations with expected impact.
Step 2: A/B Testing
Test and learn Systematic testing program for headlines, layouts, CTAs, and user flows. Monthly testing velocity that compounds improvements over time.
Step 3: Onboarding Optimization
Activate more users Trial-to-paid conversion improvements through better onboarding flows, engagement triggers, and upgrade prompts. Turn signups into paying customers.
Step 4: Landing Page Design
Pages that convert Course and product landing pages designed for EdTech conversion. Mobile-optimized, socially-proofed, and built for your specific audience segments.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
EdTech Funnel Expertise
We've optimized conversion for 25+ EdTech startups - course platforms, tutoring marketplaces, skill-based learning apps. Understanding how education buyers make decisions shapes every strategy we build.
Full-Funnel Optimization
EdTech conversion isn't just landing pages. We optimize trial signups, onboarding completion, course engagement, and upgrade moments. Every touchpoint that affects revenue gets attention.
Continuous Testing Culture
We run 8-12 A/B tests monthly for active EdTech clients. Homepage headlines, pricing page layouts, checkout flows, email sequences - systematic testing that compounds improvements over time.
Revenue-Focused Metrics
Conversion rate is a vanity metric without revenue context. We optimize for revenue per visitor, trial-to-paid conversion, and customer lifetime value - numbers that actually matter to your business.
Segment-Specific Strategies
B2C learners, B2B buyers, and enterprise decision-makers need different approaches. We segment your audience and optimize experiences for each group's decision-making process.
Mobile Learning Optimization
60%+ of EdTech traffic comes from mobile. We optimize for mobile signup flows, app download conversion, and responsive learning experiences that work on phones.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Typical results: 20-40% improvement in trial signup rates, 15-30% improvement in trial-to-paid conversion, 10-25% increase in average order value through better upselling. Results vary based on starting point.
Initial wins within 4-6 weeks from quick fixes. Substantial improvements by month 3-4 as testing velocity increases. Compounding gains continue as we learn what works for your specific audience.
Poor trial-to-paid conversion. Most EdTech startups get signups but lose users before the first payment. We focus heavily on onboarding optimization and activation metrics.
Yes - this is a specialty. Course landing pages need different approaches than SaaS: social proof from learners, curriculum previews, instructor credibility, and outcome-focused messaging.
Yes. B2C needs emotional triggers and social proof. B2B needs ROI calculators, team pricing clarity, and procurement-friendly information. Different playbooks for different buyers.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.