We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach conversion optimization
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Crisis Monitoring
Catch problems early Real-time sentiment tracking, mention monitoring, and early warning alerts. Detect emerging issues before they become full-blown crises.
Step 2: Response Planning
Be ready Pre-approved messaging frameworks, escalation procedures, and decision trees. Documentation ready to deploy when crisis hits.
Step 3: Active Management
Handle the storm Real-time response coordination, messaging deployment, and stakeholder communication. Expert guidance through active crisis situations.
Step 4: Recovery Strategy
Rebuild trust Post-crisis content planning, reputation repair campaigns, and ongoing monitoring. Restore your brand's standing after the crisis passes.
Our Conversion Optimization methodology
What separates a Dcrayon conversion optimization engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Conversion Optimization engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current conversion optimization performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Conversion Optimization audit
A senior strategist reviews your current conversion optimization setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic conversion optimization agency.
Rapid Response Capability
Social crises move fast. We monitor 24/7, detect issues early, and respond within hours—not days. First-response messaging ready before situations escalate beyond recovery.
Pre-Built Crisis Playbooks
Every client gets crisis response templates before anything goes wrong. Approved messaging frameworks, escalation procedures, and decision trees ready to deploy when needed.
Platform-Specific Tactics
Twitter crises differ from Instagram pile-ons or LinkedIn controversies. We understand each platform's dynamics, algorithm behavior, and audience expectations for appropriate responses.
Sentiment Monitoring
We track brand mentions, sentiment shifts, and emerging complaints in real-time. Early warning systems catch problems when they're manageable, not after they've gone viral.
Stakeholder Coordination
Crisis response involves PR, legal, customer service, and leadership. We coordinate messaging across teams so everyone speaks consistently and no one makes things worse.
Reputation Recovery
Crisis management doesn't end when the fire's out. We develop post-crisis content strategies that rebuild trust, address lingering concerns, and restore your brand's standing.
FAQ
Questions & answers
What growth-stage businesses ask us about conversion optimization before signing.
Viral negative posts, coordinated attacks, employee misconduct going public, product failures documented online, or any situation where negative sentiment spreads rapidly. Scale and velocity matter more than the initial trigger.
Initial assessment within 2 hours, first response messaging within 4-6 hours for retainer clients. We have on-call coverage for urgent situations. Speed matters—delays make everything worse.
Usually no—deletion often backfires and fuels more outrage. Exceptions exist for genuinely abusive content or legal issues. We advise case-by-case, but default to transparent engagement over hiding.
Yes—B2B crises play out differently but happen just as often. LinkedIn controversies, industry forum discussions, and professional community backlash require specialized approaches we understand.
Build goodwill through consistent positive engagement, create response playbooks for likely scenarios, establish approval workflows for fast decisions, and monitor sentiment continuously. Prevention beats reaction.
Get your Dcrayon Score
Free diagnostic of your conversion optimization performance and the 90-day plan to close the gap.