We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Mobile-First Strategy
Reach customers where they are Build responsive campaigns optimized for smartphones and tablets. Your cleantech message gets delivered through SMS, push notifications, and mobile apps. Track open rates, click-throughs, and conversions in real-time dashboards that show exactly how prospects engage with your content.
Step 2: Customer Journey Mapping
Guide prospects to conversion Map every touchpoint from initial awareness to final purchase decision. Identify where potential customers drop off and create targeted interventions. Use behavior tracking to send the right message at precisely the right moment in their buying process.
Step 3: Performance Analytics
Data that drives decisions Access weekly reports showing campaign performance across all channels. See which messages resonate with different audience segments and adjust spending accordingly. Get actionable insights on cost-per-lead, engagement metrics, and ROI for every marketing dollar spent.
Step 4: Marketing Automation
Scale without adding staff Set up automated email sequences, social media posts, and follow-up messages that run on schedule. Segment your audience based on industry, company size, or previous interactions. Free your team from repetitive tasks while maintaining consistent communication with prospects.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Mobile-First Carbon Tracking
Your customers check their phones 96 times daily. We turn those moments into environmental impact data they actually want to share.
Real Results in 90 Days
Most campaigns show measurable engagement within three months. No vague promises - just clear metrics tied to your sustainability goals and revenue.
Green Tech Messaging That Converts
Technical specs don't sell CleanTech products - stories do. We translate your innovation into messages that connect with buyers in 30 seconds or less.
API Integration Without Headaches
Connect your existing CRM, analytics, and mobile platforms in under two weeks. Why start from scratch when your data already tells the story?
Campaign Updates Within 48 Hours
Markets move fast, especially in emerging tech. Submit changes Monday morning, see them live by Wednesday - no bureaucracy, no waiting around.
Geographic Targeting for Clean Energy
Reach audiences in 12+ markets where renewable adoption is accelerating. From California to Singapore, we know where your early adopters are searching.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Project costs usually range from ₹8 lakhs to ₹45 lakhs, depending on your scope and goals. A basic mobile marketing setup with analytics might start around ₹8-12 lakhs, while comprehensive transformations including AI-powered customer engagement and integrated platforms can go higher. Most clients see ROI within 6-9 months. Happy to discuss a custom quote based on your specific CleanTech needs.
Mobile accounts for 78% of website traffic in India's sustainability sector, and that number keeps climbing. Your potential customers are researching solar panels, EV solutions, and green tech on their phones during commutes and downtime. Mobile marketing also costs about 40% less than desktop-focused campaigns while delivering higher engagement rates. It's simply where your audience lives in 2026.
Absolutely. Modern mobile marketing platforms connect seamlessly with popular CRMs like Salesforce, Zoho, and HubSpot. Integration typically takes 2-3 weeks and ensures your lead data flows automatically from mobile campaigns into your sales pipeline. You'll track every customer touchpoint from initial mobile ad click through to contract signature, all in one place.
Most CleanTech digital transformations take 3-6 months from kickoff to launch. The first month covers strategy and planning, months 2-4 focus on building and testing your mobile platforms, and the final phase handles training and optimization. Smaller projects like launching a mobile-first marketing campaign can go live in 4-6 weeks. We'll map out a realistic timeline during our initial consultation.
Both! Around 35% of our clients are CleanTech startups looking to build their digital presence from scratch, while the rest are established companies modernizing their approach. Startups actually benefit more from mobile-first strategies since they're not burdened by legacy systems. Whether you're a 5-person team or a 500-person operation, the principles of effective mobile marketing remain the same.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.