We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach podcast production
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Podcast Strategy Blueprint
Custom content roadmap for beauty Your podcast starts with audience research and topic mapping specific to your beauty niche. You'll receive a 12-episode content calendar, guest recommendations, and talking points that position your brand as the go-to resource in skincare, makeup, or wellness.
Step 2: Production Setup
Recording to distribution handled completely From equipment selection to hosting platform setup, you get everything configured. This includes audio editing software recommendations, intro music creation, and automated distribution to Spotify, Apple Podcasts, and YouTube. Each episode gets professionally edited and formatted.
Step 3: Multi-Channel Amplification
Turn episodes into marketing assets Every podcast episode becomes Instagram audiograms, blog transcripts, email newsletter content, and TikTok clips. You receive a repurposing schedule that extends each episode's reach across platforms where your beauty customers already spend time scrolling and shopping.
Step 4: Guest Collaboration Network
Connect with industry voices Access outreach templates and coordination tools to bring dermatologists, influencers, and brand founders onto your show. Guest appearances expand your audience while building partnerships that drive cross-promotion, affiliate opportunities, and credibility in the competitive beauty space.
Our Podcast Production methodology
What separates a Dcrayon podcast production engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Podcast Production engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current podcast production performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Podcast Production audit
A senior strategist reviews your current podcast production setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic podcast production agency.
Audio Analytics Built In
Track which beauty topics drive downloads and conversions. See exactly what skincare or makeup content your audience replays within 24 hours.
Episode Ready in 72 Hours
From recording to published episode with show notes and SEO optimization. Perfect for beauty brands launching seasonal campaigns or product drops.
Double Your Email Subscribers
Beauty listeners convert 2.3x better than social followers. We turn podcast fans into your most engaged customers through strategic lead magnets.
Multi-Platform Beauty Reach
One interview becomes 15 social clips, three blog posts, and email content. Your makeup tutorial reaches TikTok, Instagram, and YouTube simultaneously.
Influencer Partnerships Without Fees
Interview beauty creators instead of paying for posts. Build authentic relationships that generate ongoing mentions and affiliate revenue for 6+ months.
Launch Your Show in 14 Days
Strategy, branding, first three episodes recorded and distributed. Includes Spotify, Apple Podcasts submission, and automated transcription for accessibility.
FAQ
Questions & answers
What growth-stage businesses ask us about podcast production before signing.
Podcast marketing packages typically start at ₹75,000 per month for beauty brands. This covers strategy, production, and distribution across major platforms. Costs scale based on episode frequency and promotion reach. Most beauty brands see engagement within 60-90 days. Want a custom quote? Share your brand size and goals to get accurate pricing.
Yes. Beauty brands using podcasts see 3-5x higher engagement than traditional ads. Listeners trust host recommendations and convert 2x better than cold traffic. The format lets you educate customers about ingredients, routines, and benefits. Works especially well for premium skincare and wellness products where education drives purchase decisions.
No studio needed. Most successful beauty podcasts launch with just a decent mic (₹8,000-15,000) and basic editing software. Remote recording works perfectly for guest interviews. Professional studios are optional for later growth. Your content quality matters more than production polish in 2026. Start simple and upgrade as you grow.
Podcasts capture attention for 25-40 minutes versus 30 seconds on Instagram. Listeners multitask during beauty routines, commutes, or workouts. Zero algorithm dependency means your content reaches 100% of subscribers. Plus podcast audiences in India grew 47% annually since 2024. It's intimate, trusted, and cuts through social media noise effectively.
Plan 6-8 weeks from concept to launch. Week 1-2: strategy and positioning. Week 3-4: branding and format development. Week 5-6: record first 3-5 episodes. Week 7-8: platform setup and promotional launch. Having a 4-episode buffer before going live ensures consistent publishing. Ready to map out your timeline?
Get your Dcrayon Score
Free diagnostic of your podcast production performance and the 90-day plan to close the gap.