We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach lead generation
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Audience Targeting
Connect with ready-to-book clients Every campaign starts with identifying your ideal client profile based on location, demographics, and beauty service preferences. Using Facebook Ads Manager and Google targeting tools, your message reaches people actively searching for treatments like yours, not random scrollers who'll never book.
Step 2: Lead Qualification
Filter out tire-kickers automatically Landing pages include pre-qualifying questions about budget, treatment interest, and booking timeline. This means you'll spend time talking to serious prospects instead of fielding curiosity calls. Each lead comes with their responses attached, so you know exactly what they want before picking up the phone.
Step 3: Booking Journey
Smooth path from click to consultation Prospects see a tailored landing page showcasing your work, read FAQ answers specific to their service interest, then submit their details through a mobile-optimized form. Confirmation emails go out instantly with your availability, keeping momentum high while interest is fresh.
Step 4: Performance Tracking
Know what's working each week Monthly reports break down cost per lead, conversion rates, and which services generate most inquiries. You'll see exactly how many consultation requests came from each ad campaign, helping you double down on what works and adjust what doesn't without guesswork.
Our Lead Generation methodology
What separates a Dcrayon lead generation engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Lead Generation engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current lead generation performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Lead Generation audit
A senior strategist reviews your current lead generation setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic lead generation agency.
Beauty-Specific Audience Targeting
We reach customers actively searching for skincare, cosmetics, and beauty treatments—not random clicks from people who'll never book.
Qualified Leads Within 72 Hours
Start receiving pre-screened inquiries from potential clients within three days of campaign launch, not weeks of waiting and wondering.
Track Every Dollar Spent
See exactly which campaigns bring in bookings through real-time dashboards. No guessing whether your marketing budget actually works.
Pre-Qualified Client Matching
We filter out tire-kickers and bargain hunters, connecting you only with customers whose budget and needs match your services.
Pay Per Genuine Inquiry
You're charged only for leads who've shown real interest—complete contact forms, phone calls, or booking requests. Simple as that.
30-Day Revenue Guarantee
What's the point of leads if they don't convert? We refine your campaigns until you see measurable bookings within the first month.
FAQ
Questions & answers
What growth-stage businesses ask us about lead generation before signing.
Pricing varies based on your specific needs and scale, but most beauty businesses invest between ₹25,000 to ₹1,50,000 monthly for comprehensive lead generation services. This typically includes strategy development, campaign management, and qualified lead delivery. Consider starting with a 3-month commitment to properly gauge ROI and refine your approach. Your investment should align with your customer acquisition goals and average service values.
Absolutely. Segment your campaigns by service type to attract the right clients at the right time. Bridal makeup leads, for instance, require different messaging than everyday salon services. Most beauty businesses see 40-60% better conversion rates when campaigns are service-specific rather than generic. Create dedicated landing pages for each offering to maximize results and track which services generate the highest-quality leads.
Expect to see initial leads within 7-14 days after campaign launch. However, consistent, high-quality lead flow typically establishes itself around the 30-45 day mark as campaigns optimize. During the first month, focus on lead quality over quantity while algorithms learn your ideal customer profile. Many beauty businesses report steady lead generation by month two, with ongoing improvements as data accumulates.
Yes, lead generation scales beautifully for businesses of all sizes. Small salons might generate 20-50 qualified leads monthly, while larger chains can handle 500+ leads across multiple locations. The approach remains similar—understanding your ideal customer, crafting compelling offers, and nurturing prospects—but the budget and infrastructure adapt to your capacity. Share your current booking capacity to structure an appropriate lead volume.
Social media posting builds awareness, while lead generation captures ready-to-book clients with purchase intent. Think of Instagram as top-of-funnel brand building; lead generation targets people actively searching for beauty services right now. Businesses using both approaches see 3x higher customer acquisition than those relying solely on organic social media. Combine both strategies for sustainable growth rather than choosing one over the other.
Get your Dcrayon Score
Free diagnostic of your lead generation performance and the 90-day plan to close the gap.