We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Audience Targeting Setup
Reach the right people precisely Your campaigns target specific demographics, locations, and behaviors using platforms like Google Display Network and DV360. You'll see exactly who views your ads—from age groups to browsing interests—ensuring your budget reaches potential customers, not random clicks.
Step 2: Real-Time Bid Management
Smart automated bidding strategies Automated algorithms adjust your ad bids every second based on performance data. When certain placements convert better, the system increases bids there automatically. You get detailed reports showing cost-per-acquisition and which inventory sources deliver actual results for your business.
Step 3: Performance Tracking Dashboard
Monitor every rupee you spend Access a custom dashboard tracking impressions, clicks, conversions, and ROI across all campaigns. Weekly reports break down which ad creatives perform best, what times generate traffic, and where your conversions come from—helping you understand what's actually working.
Step 4: Creative Ad Variations
Multiple formats, continuous testing Your campaign includes banner ads, native ads, and video formats in various sizes. The team designs 5-8 creative variations to A/B test, then scales the top performers. Static images, animated HTML5 banners, and mobile-optimized versions all run simultaneously.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Real-Time Bid Optimization
Our algorithms adjust bids every 3 minutes based on performance data. Your ad spend works harder while you sleep.
Triple Your Conversion Rates
Clients see an average 3.2x boost in conversions within 60 days. We test 47 audience segments to find your perfect match.
Zero Ad Fraud Guarantee
Advanced filters block bot traffic and fake clicks automatically. We've saved clients ₹12 lakhs in wasted spend this year alone.
Weekly Performance Deep-Dives
Get detailed video reports every Tuesday at 10 AM. No waiting around—you'll know exactly where every rupee goes.
12,000+ Publisher Network Access
Your ads appear across premium websites and apps instantly. We reach 89% of internet users in Tamil Nadu daily.
Hyper-Local Targeting Technology
Target customers within 2 kilometers of your Trichy location. Perfect for driving foot traffic during specific hours or events.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Expect to invest anywhere from ₹50,000 to ₹5+ lakhs monthly, depending on your campaign scope and audience reach. Most businesses start with smaller budgets around ₹75,000-₹1,50,000 to test the waters. The beauty of programmatic is you're bidding in real-time, so you only pay for impressions that match your exact targeting criteria. Reach out for a custom quote based on your specific goals and market.
Running programmatic campaigns involves managing 15+ ad exchanges, demand-side platforms, and constant optimization based on live data. Local agencies understand Tiruchirappalli's market nuances and time zone advantages for campaign management. You'll save 20-30 hours weekly that you'd spend learning platforms, analyzing metrics, and adjusting bids. Plus, agencies negotiate better rates through bulk buying power across multiple clients.
Absolutely! Programmatic advertising actually levels the playing field for smaller businesses. Set minimum daily budgets as low as ₹2,000 and target hyper-specific audiences within 5-10 kilometer radius of your location. You'll compete for the same ad inventory as bigger brands but only pay for impressions that reach your ideal customers. Start small, measure results within 2-3 weeks, then scale what works.
Expect initial data within 48-72 hours of launch, but meaningful results typically emerge after 3-4 weeks of optimization. The algorithms need time to learn your audience patterns and adjust bidding strategies. Most campaigns hit their stride around week 6, showing 40-60% improvement in conversion rates compared to launch week. Patience during the learning phase pays off with consistently better performance over time.
Programmatic works brilliantly for B2B! Target decision-makers by job title, company size, industry vertical, and even specific businesses visiting competitor websites. B2B campaigns typically run 60-90 day nurture cycles with content downloads, webinar registrations, and demo requests as conversion goals. Manufacturing, IT services, and professional services companies in Tiruchirappalli see strong lead quality because targeting is so precise.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.