We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Campaign Audit First
Understanding your current marketing reality Before spending a rupee, you'll get a detailed analysis of your existing campaigns, audience behavior, and conversion bottlenecks. We examine your Google Ads, Facebook campaigns, and landing pages to identify what's draining your budget without delivering results.
Step 2: Custom Audience Targeting
Reaching the right people matters Your campaigns target specific demographics, interests, and behaviors based on actual market data from Pondicherry and beyond. Using platform tools like Facebook Pixel and Google Analytics, we build audience segments that match your ideal customer profile rather than casting a wide net.
Step 3: Weekly Performance Reports
Track every rupee you invest Every Tuesday, you'll receive a straightforward report showing cost per lead, conversion rates, and ROI across all channels. The reports include specific recommendations for the week ahead, so you always know where your marketing budget goes and what it generates.
Step 4: Continuous Optimization
Testing and refining your campaigns Your campaigns undergo A/B testing for ad copy, images, and landing page elements throughout the month. When we spot an underperforming ad set or discover a high-converting keyword, budgets shift within 24 hours to maximize your return without waiting for monthly reviews.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Results in 90 Days
We track every rupee spent and show you exactly where your leads come from. Monthly reports you'll actually understand.
Local Market Expertise
Born in Pondicherry, we know the Tamil-French cultural mix here. Your campaigns speak to both tourist and local audiences authentically.
Same-Day Campaign Adjustments
See an ad underperforming at noon? We fix it by evening. No waiting weeks for approvals or changes to happen.
No Long-Term Contracts
Start month-to-month. Stay because the numbers work, not because paperwork traps you. Over 80% of clients renew voluntarily.
ROI Guarantee Program
If we don't generate 3x your ad spend in qualified leads within six months, we'll work the next month free.
Multilingual Campaign Management
Run ads in Tamil, English, French, and Hindi simultaneously. Perfect for Pondy's diverse audience without hiring multiple agencies.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Most campaigns start around ₹50,000-₹1,50,000 per month, depending on your goals and ad spend. You're paying for strategy, execution, and optimization across channels like Google Ads, Meta, and LinkedIn. The real question isn't cost—it's ROI. Performance marketing means you only scale what's actually working. Let's audit your current spend and see where you're leaving money on the table.
Absolutely. While we're based in Pondicherry, about 60% of our clients are spread across Chennai, Bangalore, Mumbai, and even international markets. Digital campaigns don't care about geography—they care about data and targeting. We run remote onboarding sessions and monthly strategy calls. Location matters less than whether we're the right fit for your growth goals.
Freelancers wear too many hats. In-house teams get siloed. We bring specialized skills across 8+ channels without the overhead of full-time salaries. You get a conversion copywriter, a Meta ads specialist, an analytics expert—all coordinated under one strategy. Plus, we've run over 200 campaigns since 2019, so we've already made the expensive mistakes on someone else's budget.
You'll see movement, not miracles. In month one, expect tracking setup, audience research, and initial campaign launches. Platforms like Google Ads can show traction within 2-3 weeks. SEO and content take 60-90 days minimum. We send weekly reports so you know exactly what's happening. Quick wins matter, but sustainable growth takes a proper foundation.
Lower overhead means better pricing—you're not funding fancy Bangalore office rents. We've worked with 40+ brands across ecommerce, SaaS, education, and healthcare, so we bring metro-level experience without metro-level arrogance. Plus, response times matter. You'll get direct access to strategists, not account managers three layers removed from actual work.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.