We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Data-Driven Discovery
Finding your growth opportunities fast Your growth starts with understanding where the real opportunities hide. We analyze your website analytics, competitor strategies, and customer behavior patterns using tools like Google Analytics and Hotjar to identify exactly what's holding back your conversions and where quick wins are waiting.
Step 2: Rapid Testing Framework
Smart experiments that reveal winners Here's where things get exciting - we run focused A/B tests on your landing pages, email campaigns, and ad creatives. Each week, you'll see 3-5 experiments in action, measuring everything from button colors to messaging angles. The winners scale up, the losers get dropped immediately.
Step 3: Conversion Path Optimization
Smooth journeys from click to customer Every friction point in your sales funnel costs you money. Through session recordings and funnel analysis, we map out exactly where potential customers drop off. Then we rebuild those touchpoints - simplified forms, faster checkouts, clearer calls-to-action - until your conversion rate climbs consistently.
Step 4: Viral Loop Engineering
Your customers become your marketers The best growth doesn't come from ads - it comes from happy customers spreading the word. We build referral programs, shareable content hooks, and incentive structures that turn your existing users into active promoters. Think Dropbox-style growth mechanics tailored specifically for your business model.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Triple Your Traffic in 90 Days
Our growth experiments have delivered 3x organic reach for 47 local businesses. We test 12 strategies monthly until we find your winner.
Campaign Launch Within 72 Hours
Most agencies take weeks to start. We audit, strategize, and run your first campaign in three business days. No endless meetings required.
Real-Time Performance Dashboard Access
Check your ROI anytime through our custom portal. Every rupee spent, every lead generated, updated hourly. Complete transparency, zero surprises.
Pay Only for Qualified Leads
We filter out tire-kickers before they reach you. Average client saves 18 hours monthly by talking only to buyers ready to purchase.
Automated Follow-Up That Converts
Our WhatsApp and email sequences nurture leads while you sleep. Clients see 40% more conversions without hiring extra sales staff.
Month-to-Month, Cancel Anytime
No 6-month lock-ins or penalties. Stay because our results make sense, not because a contract forces you. That's how confident we are.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Most projects start between ₹50,000-₹2,00,000 per month, depending on your goals and channels. Smaller businesses often begin with focused campaigns around ₹60,000. Larger growth initiatives can scale higher. The good news? You'll see initial traction within 30-45 days. Book a quick call and we'll give you a straight answer based on what you actually need.
Both. About 40% of our clients are early-stage startups looking for their first growth breakthrough. The rest are established businesses hitting a plateau. Startups love our scrappy, test-fast approach. Bigger companies appreciate how we bring fresh thinking without the corporate bloat. Your stage matters less than your willingness to try new things.
Growth hacking focuses obsessively on one thing: measurable growth. While traditional marketing builds brand awareness over months, we run rapid experiments to find what actually moves your numbers within weeks. Think 10-15 small tests per month instead of one big campaign. We kill what doesn't work fast and double down on winners.
You'll see data and learnings immediately. Actual business results? Usually 4-6 weeks for early wins. Some channels like paid ads can show traction in 2 weeks. Others like SEO or content need 60-90 days. The key is we test multiple approaches simultaneously, so you're not betting everything on one slow-burn strategy.
Local means we can meet face-to-face when decisions matter. You're not chasing time zones or waiting for email replies. Plus, we understand regional market nuances that remote teams miss. That said, our methods work globally. Over 60% of our current clients started with a simple office visit to talk through their challenges.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.