We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach conversion optimization
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Deep Conversion Audits
Finding what's holding you back Every engagement starts with analyzing your current funnel using heatmaps, session recordings, and analytics data. We identify the exact pages and elements where visitors drop off, then prioritize fixes based on potential revenue impact rather than guesswork.
Step 2: A/B Testing Framework
Real data drives real decisions Why guess when you can test? Using platforms like Google Optimize and VWO, we run controlled experiments on headlines, calls-to-action, layouts, and checkout flows. Each test runs until statistical significance is reached, typically 2-4 weeks depending on your traffic.
Step 3: Customer Journey Mapping
Understanding every touchpoint that matters Your customers don't convert in a straight line. We map their entire journey across devices and channels, identifying friction points in forms, navigation, and mobile experience. You'll receive a visual roadmap showing exactly where improvements will have the biggest impact.
Step 4: Performance Reporting
Track improvements in real numbers Monthly reports break down conversion rate changes, revenue lift, and ROI from implemented changes. All metrics are tied to your business goals—whether that's sales, leads, or sign-ups. Dashboards stay accessible 24/7 so you're never in the dark.
Our Conversion Optimization methodology
What separates a Dcrayon conversion optimization engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Conversion Optimization engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current conversion optimization performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Conversion Optimization audit
A senior strategist reviews your current conversion optimization setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic conversion optimization agency.
Real Tests, Real Results
We run 30+ A/B tests monthly per client. Most agencies stop at 5. More tests mean faster growth for your business.
Two-Week Performance Sprints
See your first conversion improvements within 14 days. We don't make you wait months to prove our worth.
Kerala Market Specialists
Been optimizing campaigns in Thiruvananthapuram since 2016. We understand local buyer behavior and seasonal patterns that outsiders miss.
Revenue-Back Performance Guarantee
If we don't improve your conversion rate by 25% in 90 days, you get your money back. Simple as that.
Daily Automated Reports
Check your dashboard every morning for updated metrics. No waiting for monthly PowerPoints or scheduled calls to see progress.
Month-to-Month Contracts Only
Cancel anytime with 30 days notice. We keep clients through results, not locked-in annual agreements that trap you.
FAQ
Questions & answers
What growth-stage businesses ask us about conversion optimization before signing.
Most projects start around ₹75,000 for a basic audit and testing plan. Full optimization programs typically run ₹1.5-3 lakhs monthly, depending on your traffic and goals. The good news? Clients usually see 2-3x ROI within 90 days. We can chat about your specific situation and give you exact pricing that makes sense for your business.
A redesign is guesswork. Conversion optimization uses real data from your actual visitors. We run A/B tests, analyze user behavior, and make changes based on what actually works—not opinions. Think of it this way: redesigns happen once every few years. CRO is continuous improvement that compounds over time. You'll see measurable lift in 4-6 weeks.
We work with both! About 60% of our clients are growing businesses with 10-50 employees. If you're getting at least 5,000 monthly visitors, there's enough data to optimize meaningfully. Local Thiruvananthapuram businesses love that we understand the Kerala market. Size matters less than your commitment to growth and willingness to test new ideas.
You'll see early wins, but real transformation takes 8-12 weeks. Month one is research—analyzing data, finding issues, setting up tests. Month two is when tests start running. By month three, you'll have clear winners and measurable improvements. Most clients see 15-25% conversion lifts within their first quarter. Quick fixes exist, but sustainable growth needs proper testing.
Honestly? You could learn it yourself. But it takes 6-12 months to get good at testing, analytics, and psychology. Plus tools cost ₹50,000+ annually. An agency brings battle-tested frameworks and experience from hundreds of tests. We've already made the expensive mistakes. You get proven strategies immediately instead of spending a year figuring things out.
Get your Dcrayon Score
Free diagnostic of your conversion optimization performance and the 90-day plan to close the gap.