We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach amazon marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Data Deep Dive
Connect your advertising accounts instantly Link your Amazon Ads account directly to our calculator to pull real campaign data. We analyze your sponsored product, brand, and display campaigns across the past 90 days, giving you accurate metrics instead of guesswork. See exactly where your pharma marketing dollars are going and what's actually converting.
Step 2: Real-Time Metrics
Track ACOS, ROAS, and conversions Get a live dashboard showing your advertising cost of sale, return on ad spend, and conversion rates for each campaign. Filter by product category, keyword performance, or time period to spot trends quickly. Perfect for monthly reporting to stakeholders who want straightforward numbers.
Step 3: Profitability Forecasting
Predict outcomes before spending more Adjust your planned ad budget with interactive sliders and watch projected sales, profit margins, and break-even points update instantly. The calculator factors in Amazon fees, product costs, and seasonal patterns specific to pharmaceutical products. Make smarter budget decisions before your next campaign launches.
Step 4: Custom Report Export
Download ready-to-share PDF summaries Generate branded reports in seconds that break down your ROI by product line, campaign type, and customer acquisition cost. Each export includes visual charts, key performance indicators, and recommended optimizations. Share these directly with your finance team or use them in quarterly reviews without extra formatting.
Our Amazon Marketing methodology
What separates a Dcrayon amazon marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 3.1% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Amazon Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current amazon marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 800-2,200 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Amazon Marketing audit
A senior strategist reviews your current amazon marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic amazon marketing agency.
FDA Compliance Built In
Calculate ROI while staying within regulatory guardrails. Our tool flags potential compliance issues before you launch campaigns, saving review cycles.
Prescription-Specific Attribution Tracking
Track how marketing spend connects to actual prescriptions filled. Most calculators miss this healthcare-specific conversion step that matters most.
90-Day Patient Journey Mapping
Pharma buying cycles aren't instant. Our calculator accounts for the typical three-month consideration period from awareness to purchase decision.
HCP vs DTC Split Analysis
Separate your healthcare professional campaigns from direct-to-consumer efforts. See which channel drives better returns for your specific therapeutic area.
Formulary Impact Modeling
Factor in insurance coverage variables that other tools ignore. Understand how formulary status affects your Amazon advertising performance and budget allocation.
Real Pharma Benchmark Data
Compare your results against 200+ pharmaceutical campaigns we've run since 2019. Know if your 4.2x ROAS is actually competitive.
FAQ
Questions & answers
What growth-stage businesses ask us about amazon marketing before signing.
Most pharma brands using our calculator discover optimization opportunities between 15-40% in their first quarter. The actual improvement depends on your current campaign structure and budget allocation. Healthcare products typically see faster gains because the data helps you focus on high-intent searches where compliance costs are already justified. You'll get specific projections based on your actual numbers within minutes of using the tool.
Yes, absolutely. The calculator recognizes that pharma operates under different rules than consumer goods. It factors in compliance requirements, restricted keywords, and category-specific click-through rates that reflect healthcare purchasing behavior. You'll see ROI projections that make sense for regulated products, not generic e-commerce assumptions. The model uses data from over 200 pharma brands active on Amazon through 2026.
You can, though it works best with at least 60 days of campaign data to analyze. If you're earlier than that, the calculator will show you benchmark ROI figures from similar pharma products in your category. This gives you realistic targets to expect as your campaigns mature. Many brands find this helpful for setting initial budgets and getting stakeholder buy-in before launching.
Amazon shows you what happened. This calculator shows you what's possible and where you're leaving money on the table. It combines your Amazon data with pharma-specific conversion patterns and seasonal trends that generic dashboards miss. You'll see actionable recommendations like shifting 20% of budget from Brand to Category campaigns, backed by projected revenue impact. Think of it as translation layer between Amazon's data and pharma marketing decisions.
Fair question. The calculator uses rolling 90-day data windows, so projections adapt as market conditions shift. Rather than fixed assumptions, it tracks actual pharma performance trends on Amazon through Q1 2026. You'll see conservative, moderate, and aggressive scenarios, not single predictions. Most users update their calculations monthly to catch changes early and adjust spend before ROI dips.
Get your Growth Intelligence
Free diagnostic of your amazon marketing performance and the 90-day plan to close the gap.