We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Customer Data Analysis
Understanding who actually buys from you We analyze your existing customer behavior using tools like Google Analytics and Shopify data to identify purchase patterns. This analysis reveals which customer segments convert best, what they buy together, and when they're most likely to purchase—information that shapes every marketing decision.
Step 2: Personalized Campaign Setup
Automated messages that feel personal Your campaigns get configured in platforms like Klaviyo or Mailchimp with AI-driven segmentation. Customers receive product recommendations based on their browsing history, abandoned cart reminders at optimal times, and post-purchase sequences—all running automatically once we set the initial parameters.
Step 3: Ad Optimization
Spend less, reach the right people Machine learning algorithms adjust your Facebook and Google ad targeting throughout the day based on performance data. The system identifies which audiences, ad creatives, and bidding strategies generate sales, then reallocates budget away from underperformers—typically improving cost per acquisition within the first month.
Step 4: Monthly Strategy Reviews
Clear reports, actionable next steps Every month you receive a straightforward report showing what worked, what didn't, and why. These sessions include specific recommendations like new audience segments to test or seasonal promotions to prepare, along with updated forecasts for the coming quarter based on actual performance trends.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 120-450 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+38%
Revenue lift for BareNote
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Automated Customer Segmentation Daily
Our AI analyzes buying patterns every 24 hours, creating micro-segments that boost email open rates by 2.5x compared to manual sorting.
Campaign Optimization in Real-Time
Wondering why your ads stop working? We adjust targeting and creative every 4 hours based on performance data, not hunches.
Predictive Revenue Modeling Included
Get 90-day sales forecasts updated weekly. Our models have maintained 87% accuracy across 200+ e-commerce launches since 2021.
First Purchase Within 72 Hours
We deploy your initial AI-powered campaign within three days. Most startups see their first attributed conversion in the opening week.
Seven Channels, One Dashboard
Manage Meta, Google, TikTok, email, SMS, affiliate, and influencer campaigns from a single interface built for startup speed.
Product Recommendation Engine Built-In
Personalized upsells appear across your site automatically. Average order value increases 34% within the first month of implementation.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Expect to invest anywhere from $2,000 to $8,000 monthly depending on your sales volume and channels. Most e-commerce startups see ROI within 90 days. The price covers AI tools for personalization, automated campaigns, predictive analytics, and customer segmentation. Smaller stores starting out can begin around $2K and scale up as revenue grows. Want a custom quote based on your monthly visitors?
Absolutely! AI needs about 30 days of baseline traffic to start learning patterns. Even with 500 monthly visitors, modern AI can analyze behavior, optimize product recommendations, and automate email sequences. You'll start with industry benchmarks and competitor data, then the system gets smarter as your traffic grows. The earlier you start, the faster you build that competitive advantage!
Treating AI like a magic button! The biggest flop is implementing AI tools without a clear strategy. You need defined goals first. Are you boosting conversions? Reducing cart abandonment? Increasing AOV? About 67% of startups jump in without mapping customer journeys. AI amplifies your strategy—it doesn't create one. Get your fundamentals right, then let AI supercharge them.
You'll spot early wins in 2-3 weeks! Things like automated abandoned cart emails and basic personalization kick in fast. Serious revenue impact typically hits around the 60-day mark once AI learns your customer patterns. By month three, expect 25-40% improvement in conversion rates and email performance. The learning never stops—results keep improving as more data flows in!
Zero coding required! Modern AI marketing platforms are built for founders, not engineers. You'll use visual dashboards and simple integrations with Shopify, WooCommerce, or whatever platform you're on. Setup takes about 3-5 hours including training. If you can manage your store backend, you can handle AI marketing tools. Focus on strategy—the tech handles itself.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.