We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Market Analysis
Find where buyers actually shop Start with platform research across major agricultural marketplaces. Analyze competitor pricing, product listings, and customer reviews. You'll get a detailed report showing which platforms drive the most sales for your specific products and target regions.
Step 2: Listing Optimization
Product pages that convert visitors Transform underperforming listings with targeted improvements. High-quality product photography, keyword-rich descriptions, and competitive pricing strategies. Each listing gets optimized for search algorithms on platforms like FarmLead, AgroMarket, and regional exchanges.
Step 3: Multi-Channel Strategy
Sell everywhere your customers browse Expand beyond single marketplace dependence. Establish presence on 3-5 relevant platforms simultaneously. Inventory syncing and unified order management keep everything running smoothly without duplicate work or overselling stock.
Step 4: Performance Tracking
Monthly reports with actionable insights Track sales metrics, customer acquisition costs, and conversion rates across all platforms. Receive monthly dashboards highlighting top-performing products and underutilized opportunities. Adjust strategies based on real data, not guesswork.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Marketplace Revenue Tracking Daily
Monitor sales performance across Amazon, eBay, and niche ag platforms with automated reports delivered every morning by 6 AM.
72-Hour Listing Optimization
Product listings analyzed and improved within three business days. Most clients see search ranking improvements in the first week.
Seasonal Campaign Pre-Planning
Agriculture runs on seasons. We build your marketplace campaigns 45 days ahead of planting and harvest periods for maximum visibility.
Multi-Region Marketplace Expansion
Tested launch process for adding new geographic marketplaces. Expand from domestic to international sales in 30-day phases.
Competitor Price Monitoring
Automated alerts when competitors change pricing on similar products. Receive notifications twice daily to maintain your competitive position.
Review Response Within 24h
Customer reviews managed and responded to the same business day. Builds buyer confidence and improves marketplace algorithm rankings.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Pricing varies based on your business size and which marketplaces you're targeting. Most agriculture businesses in India invest between ₹25,000 to ₹1,50,000 monthly, depending on catalog size and the number of platforms. You'll typically see measurable results within 60-90 days. The investment often pays for itself through increased visibility and sales across platforms like Amazon, Flipkart, and specialized agri-marketplaces.
Absolutely. Agriculture marketplaces are projected to grow by 32% in India through 2026, but only optimized listings capture that opportunity. Proper optimization—including keyword research, compelling product descriptions, and strategic pricing—can boost your product visibility by 3-5x. Farmers and agri-businesses using optimization see conversion rates improve by 40-60% compared to basic listings.
Think of it like planting seeds versus precision farming. Basic listings just exist, while optimized ones actively attract buyers through data-driven keywords, A+ content, seasonal pricing strategies, and marketplace-specific algorithms. Optimized agriculture listings rank higher in search results and convert 2-3 times better. Plus, you save 15-20 hours weekly that you'd spend managing multiple platforms yourself.
We work with agriculture businesses of all sizes—from individual farmers selling organic produce to mid-sized cooperatives and larger agri-enterprises. Around 60% of our clients are small to medium operations. Whether you're selling 50 products or 5,000, marketplace optimization follows the same principles. Smaller catalogs actually see faster implementation, often going live within 2-3 weeks.
Different buyers shop on different platforms. Focusing on just Amazon or Flipkart means missing 40-60% of potential customers who prefer other marketplaces. Multi-platform presence also protects your business from algorithm changes on any single platform. Agriculture sellers active on 3+ optimized marketplaces report 75% higher overall revenue than single-platform sellers. Diversification simply makes business sense.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.