We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach podcast production
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Strategy & Planning
Define your show's angle We help identify your unique positioning, target listener, episode formats, and content themes. A clear strategy prevents the 'what should we talk about' problem that kills most shows after episode 10.
Step 2: Production Support
Sound professional easily Record your raw audio and we handle the rest. Editing, intro/outro music, show notes, transcripts, and publishing across platforms. Your time goes into content creation, not technical busywork.
Step 3: Promotion Engine
Grow your listener base Social media clips, SEO-optimized descriptions, cross-promotion with other shows, and email marketing integration. We build systems that grow your audience episode by episode rather than hoping people find you.
Step 4: Content Multiplication
One recording, many assets Each episode gets repurposed into blog posts, LinkedIn articles, Twitter threads, Instagram quotes, YouTube clips, and email content. You record once, we create a month of content from it.
Our Podcast Production methodology
What separates a Dcrayon podcast production engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Podcast Production engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current podcast production performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Podcast Production audit
A senior strategist reviews your current podcast production setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic podcast production agency.
Full Production Support
From scripting to editing to publishing. We handle the technical side so you focus on being the expert voice your audience needs.
Guest Booking Network
Access to 500+ industry experts and thought leaders ready to appear on your show. No cold outreach headaches.
Audience Growth Systems
SEO for podcast directories, social clips strategy, email list building. We grow listeners systematically, not randomly.
Webinar Tech Handled
Platform setup, registration pages, reminder sequences, live tech support. You present while we manage everything else.
Content Repurposing
One podcast episode becomes 10+ content pieces. Blog posts, social clips, quote graphics, email content. Maximum value from every recording.
Consistent Publishing
Never miss an episode or webinar date. We manage production calendars, editing queues, and publishing schedules for you.
FAQ
Questions & answers
What growth-stage businesses ask us about podcast production before signing.
Not anymore. A decent USB microphone (Rs 5-10K), quiet room, and laptop gets you started. We can recommend specific gear based on your budget. Audio quality matters but doesn't require a professional studio. Many successful podcasts record from home offices.
Weekly works best for audience building. Bi-weekly is sustainable if weekly feels like too much. Monthly makes it hard to build momentum. Consistency matters more than frequency though. Better to reliably publish bi-weekly than randomly post weekly.
Podcasts build long-term audience relationships and SEO value. Episodes compound over time. Webinars capture leads directly with registration and work well for product demos. Most brands benefit from both: podcasts for awareness, webinars for conversion.
Start with your network: clients, partners, industry contacts who have expertise to share. We also maintain a database of guests looking for podcast appearances. For bigger names, we handle outreach with proven templates that get responses.
Expect 6-12 months before meaningful business results. First 20-30 episodes build foundation and audience. Lead generation picks up as back catalog grows and word spreads. It's a long game but compounds powerfully once established.
Get your Dcrayon Score
Free diagnostic of your podcast production performance and the 90-day plan to close the gap.