We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach influencer marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Influencer Matching
Right creators for your crowd We analyze your target attendee profile and find influencers whose followers match. Past event attendance, industry focus, and engagement rates all factor into selection. You approve a shortlist before we reach out.
Step 2: Campaign Setup
Contracts and briefs handled We manage negotiations, contracts, payment terms, and content rights. Each influencer receives a detailed brief covering event details, key messages, posting schedule, and tracking links. You review and approve before creators start.
Step 3: Multi-Phase Promotion
Before, during, and after Campaigns run in three phases: teaser content building anticipation, live coverage during the event creating FOMO, and recap posts extending reach afterward. This approach maximizes both registrations and post-event brand lift.
Step 4: Results Tracking
Know what worked Real-time dashboards show registrations, social reach, and engagement as the campaign runs. Post-event reports detail each influencer's contribution with cost-per-registration metrics. Insights feed into planning for your next event.
Our Influencer Marketing methodology
What separates a Dcrayon influencer marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Influencer Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current influencer marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-800 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Influencer Marketing audit
A senior strategist reviews your current influencer marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3.4x
ROAS lift via influencer programme
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic influencer marketing agency.
Event-Specific Matching
We pair your event with influencers whose audiences actually attend similar events. No generic promotions that miss the mark.
Live Coverage Experts
Influencers trained in real-time content creation. Stories, live streams, and instant posts that capture event energy as it happens.
Network of 2,000+ Creators
Access influencers across niches from tech conferences to fashion shows. Whatever your event type, we have creators who fit.
Track Registrations
Custom links and codes let us measure exactly how many attendees each influencer drives. You see real ROI, not just impressions.
6-Week Runway Standard
We build anticipation with pre-event teasers, day-of coverage, and post-event recaps. Full lifecycle promotion, not just a single post.
Managed Relationships
We handle contracts, briefings, content approvals, and payments. You focus on event logistics while we manage the influencer side.
FAQ
Questions & answers
What growth-stage businesses ask us about influencer marketing before signing.
Ideally 8-10 weeks before the event date. This gives time for influencer selection, contract negotiation, content planning, and a proper teaser campaign. Rush jobs under 4 weeks limit options and reduce impact. For major events, 12+ weeks works even better.
Depends on your goals. In-person attendance creates authentic live content and networking moments. But remote influencers can promote registration and share highlights effectively. We often recommend a mix: a few on-site creators plus broader remote amplification from others.
Every influencer gets unique tracking links and promo codes. We see exactly how many clicks, registrations, and purchases came from each creator. Post-event reports break down cost per registration by influencer, so you know who delivered value and who to work with again.
Typically a mix: pre-event posts explaining why they're excited to attend, Stories counting down to the date, live coverage during the event, and recap content afterward. We provide briefs with key messages but let creators add their personal spin for authenticity.
Small local events might work with micro-influencers for Rs 50K-1L total. Regional conferences typically run Rs 2-5L. Major industry events with national reach often invest Rs 10-25L in influencer promotion. We scale creator selection to match your budget and attendance goals.
Get your Dcrayon Score
Free diagnostic of your influencer marketing performance and the 90-day plan to close the gap.