We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Site Prospecting
Find the right platforms We research blogs, online magazines, and industry publications in your space. Each prospect is scored on domain authority, traffic, audience relevance, and editorial quality. You get a shortlist of 20-30 targets to approve before outreach begins.
Step 2: Pitch & Negotiate
Editors say yes faster Personalized pitches to each editor referencing their recent content and explaining why your topic fits their readers. We handle follow-ups, negotiate terms, and confirm placement details. Average acceptance rate sits around 35% across our campaigns.
Step 3: Content Creation
Posts that get published Writers craft articles matching each site's tone and formatting guidelines. Every piece includes your strategic links placed naturally. Editors receive polished drafts requiring minimal revision, which speeds up publication timelines.
Step 4: Track & Report
Measure real impact Monthly reports cover new placements, link indexing status, referral traffic, and keyword ranking changes. We track which sites drive the most value and double down on similar opportunities. Quarterly strategy calls review progress and adjust targeting.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Access 500+ Quality Sites
We've built relationships with editors at niche blogs across industries. Your guest posts land on sites with real traffic, not spam farms.
DA 40+ Guaranteed
Every placement meets minimum Domain Authority standards. No wasted effort on low-quality sites that hurt more than help.
Writers Who Get It
Our team includes former journalists and industry specialists. Content reads naturally and provides genuine value to host site audiences.
Strategic Link Building
Each post includes contextual backlinks that boost your SEO. We track rankings monthly and adjust targeting based on results.
Published in 3-4 Weeks
From pitch to live post averages 21 days. We handle outreach, negotiation, writing, revisions, and tracking so you don't chase editors.
Byline Builds Authority
Your name or exec's name on respected industry sites. Readers see you as an expert, not just another vendor with a blog.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
We maintain a database of 500+ sites we've successfully placed content on before. For new clients, we research your industry to find relevant blogs accepting contributions. Each site is vetted for traffic, domain authority, and audience fit before we pitch.
Topics that solve problems for the host site's readers while showcasing your expertise. We analyze what's performing on target sites, identify gaps you can fill, and propose 3-5 angles. You pick what fits your brand best. Evergreen how-tos and data-driven pieces typically perform strongest.
Typically 1-2 contextual links per post pointing to your site. We focus on quality over quantity. Links are placed naturally within content where they genuinely help readers. Some sites allow author bio links as well, giving you an extra branded mention.
We handle everything. Our writers research topics, draft posts matching each site's style, and manage revisions with editors. You review final drafts before submission. If you prefer writing yourself, we can handle just the outreach and placement side.
Backlinks typically get indexed within 2-4 weeks. Ranking improvements usually show between 60-90 days depending on competition. We recommend a 6-month commitment for meaningful results. Monthly reports track new links, referral traffic, and keyword movement.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.