We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How Dcrayon delivers SEO growth
Four repeatable plays that compound rankings + AI-citation share across cycles.
Step 1: Technical Foundation
Speed and crawlability Core Web Vitals, crawl architecture, indexability. Headless migration cut page load 71% and passed all CWV at p75 mobile.
Step 2: Local SEO Recovery
Multi-location visibility GBP optimisation, citation cleanup, review velocity. MediTrust recovered 38 of 42 local rankings in 90 days.
Step 3: Content + Entity Work
AI-search readiness Entity graph repair, share-of-answer audits across ChatGPT, Gemini, Perplexity. Content that LLMs cite.
Step 4: Link Building
Authority that compounds Earned mentions on source domains LLMs cite per category. White-hat, manual, every link justified against a query.
Our SEO methodology
What separates a Dcrayon seo engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 5-15% (position 1-3) benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a SEO engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current seo performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 500-2,000 (organic equiv.) CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free SEO audit
A senior strategist reviews your current seo setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+108%
Organic traffic recovery for MediTrust
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic seo agency.
AI-first strategy
Traditional agencies still optimise for clicks. We optimise for share-of-answer across AI engines and performance media simultaneously.
Senior strategist, not an AM
The person who scopes your programme runs it. No offshore handoffs. One Slack channel, one decision-maker.
Non-branded organic sessions as the KPI
We report against revenue metrics, not vanity. Non-branded organic sessions is the primary, with Share of SERP real estate as the lead indicator.
24-hour scope turnaround
Most agencies take a week to respond. We deliver a written scope and fixed estimate in one business day.
Mutual kill-switch
Month-to-month after the first 90 days. Reference calls with three current clients before you sign. No lock-in.
8.5x median ROAS
Across 500+ campaigns. Not cherry-picked, not projected. The median. We share the methodology in the scoping call.
FAQ
Questions & answers
What growth-stage businesses ask us about seo before signing.
MediTrust: recovered 38 of 42 local pack rankings, 34% more walk-ins, online bookings doubled. Headless migration client: 71% faster page load, bounce rate down from 58% to 42%, zero ranking loss.
MediTrust was hit by a Google update. We diagnosed the issue, rebuilt their local presence, and recovered 38 of 42 rankings in 90 days. Organic + Maps traffic exceeded baseline by 8%.
Yes. Our headless migration cut LCP from 8.4s to 2.4s. All three Core Web Vitals went from failing to passing at p75 mobile. Hosting cost dropped 77%.
We run share-of-answer audits across ChatGPT, Gemini, Perplexity, Google AI Overviews. Entity-graph repair actions for Wikipedia, Wikidata, Crunchbase, G2, Clutch.
Technical fixes show impact in weeks. Ranking recovery like MediTrust took 90 days. Sustainable growth compounds over 6-12 months.
Get your Dcrayon Score
Free diagnostic of your seo performance and the 90-day plan to close the gap.