We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How Dcrayon delivers web projects
Four capabilities that make websites perform and convert.
Step 1: Headless Architecture
Speed at scale Next.js + Contentful migration cut page load 71%. Modern stack, decoupled CMS, edge delivery.
Step 2: Core Web Vitals
Performance that ranks All three CWV from failing to passing at p75 mobile. LCP, FID, CLS optimised for real users.
Step 3: Migration Without Loss
SEO equity preserved 301 redirect map preserved all rankings during WordPress to headless migration. Zero organic traffic loss.
Step 4: Editorial Efficiency
Fast content updates Publish-to-live from 12 hours to 3 minutes. Editors work in Contentful, changes go live instantly.
Our Web Development methodology
What separates a Dcrayon web development engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Web Development engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current web development performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 120-450 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Web Development audit
A senior strategist reviews your current web development setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
-71%
Page load time reduction
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic web development agency.
AI-first strategy
Traditional agencies still optimise for clicks. We optimise for share-of-answer across AI engines and performance media simultaneously.
Senior strategist, not an AM
The person who scopes your programme runs it. No offshore handoffs. One Slack channel, one decision-maker.
Blended ROAS as the KPI
We report against revenue metrics, not vanity. Blended ROAS is the primary, with Customer acquisition cost as the lead indicator.
24-hour scope turnaround
Most agencies take a week to respond. We deliver a written scope and fixed estimate in one business day.
Mutual kill-switch
Month-to-month after the first 90 days. Reference calls with three current clients before you sign. No lock-in.
5.2x median ROAS
Across 500+ campaigns. Not cherry-picked, not projected. The median. We share the methodology in the scoping call.
FAQ
Questions & answers
What growth-stage businesses ask us about web development before signing.
Headless migration: LCP 8.4s to 2.4s (71% faster), bounce rate 58% to 42%, hosting cost down 77%, zero ranking loss, publish time 12 hours to 3 minutes.
Yes, both building on WordPress and migrating away from it. Our headless migration moved a site from Pantheon Enterprise WordPress to Next.js + Contentful with 77% cost reduction.
Comprehensive 301 redirect mapping preserves rankings. Our headless migration had zero organic traffic loss, stable search visibility throughout.
Headless migration took all three CWV from failing to passing at p75 mobile. LCP dropped from 8.4s to 2.4s. These metrics directly impact rankings.
Depends on scope. The headless migration was a complex multi-month project. Simpler WordPress builds can launch in 4-8 weeks.
Get your Dcrayon Score
Free diagnostic of your web development performance and the 90-day plan to close the gap.