The Numbers
What the 2025 data says about property websites
Every figure below comes from a named published source. We build to the behaviour the data shows, not to guesses.
How buyers actually search
Source: NAR, 2025 Profile of Home Buyers and Sellers
Nearly half of all buyers in the 2025 NAR survey began the process on the internet, before ever calling an agent. If your listings are slow or hard to filter, you lose them at step one.
Seven in ten buyers searched on phones. A real estate site that is not mobile first is invisible to the majority of its audience.
The website does not replace the agent. Its job is to capture the enquiry and route it to a human fast, which is exactly how we design lead flows.
Why tours and speed decide the lead
Sources: PhotoUp real estate virtual tour statistics, 2025; Deloitte, Milliseconds Make Millions (published on web.dev)
Listings that include a virtual home tour get 87 percent more views than listings without one, per LCP Media data compiled by PhotoUp in 2025.
Two thirds of buyers say they want a virtual tour when looking at a listing, per the same 2025 PhotoUp compilation. We build tour embeds into the listing template, not as an afterthought.
Deloitte's Milliseconds Make Millions study measured a 21.6 percent increase in users reaching the form submission page on lead generation sites after just a 0.1 second mobile speed improvement.
The Indian real estate market you are selling into
India's property sector is scaling fast, and buyers are moving online with it. KPMG and NAREDCO project a more than three fold expansion of the market by 2030. A developer or brokerage website built now competes in that market for years, so it has to be built properly.
The pattern is consistent: buyers start online, search on phones, judge listings by tours and speed, then hand the deal to a human. A real estate website should be engineered around that exact journey.
What we build into a real estate website
Six capabilities that separate a property website that generates enquiries from a brochure that does not.
Listing search and portal integration
IDX, MLS and Indian portal feeds For US and international brokerages we integrate IDX and MLS feeds so live inventory appears on your own domain. For Indian developers and brokers we build structured project and unit listings with map search, locality filters, price bands and configuration filters, so buyers filter the way they actually think.
Lead capture that respects the buyer
High intent, low friction First Page Sage publishes a 2.2 percent visitor to lead growth benchmark for real estate websites. We aim to beat that by tying capture to high intent moments: schedule a visit, download a floor plan, ask about a unit. No forced registration walls that drive buyers back to the portals.
Virtual tours and 360 walkthroughs
Matterport, video and 360 embeds With 67 percent of buyers wanting a tour on the listing (PhotoUp, 2025), we build tour players, 360 viewers and walkthrough video directly into the listing template, lazy loaded so they never slow the page down.
Speed engineered for lead capture
Core Web Vitals as a requirement Deloitte measured 21.6 percent more users reaching form submission on lead generation sites from a 0.1 second speed gain. We treat Core Web Vitals as an acceptance criterion, with image optimisation, caching and clean code, not as a post launch fix.
CRM and WhatsApp routing
Every enquiry reaches a human NAR's 2025 data shows 88 percent of buyers still close through an agent. So every enquiry is routed instantly to your CRM, email and WhatsApp, with source tracking so you know which project, campaign and page produced each lead.
RERA aware content structure
Built for Indian compliance Under India's Real Estate (Regulation and Development) Act, 2016, project promotions must carry the RERA registration number. We build registration numbers, disclaimers and project document links into the page templates so compliance is structural, not something your marketing team has to remember.
What real estate websites cost in IndiaHonest Pricing Context
Market rate ranges below are from HTBG Global's 2025 guide to real estate website costs in India, so you can benchmark any quote, including ours. Your actual price depends on scope.
| Feature | Template build | Custom platform |
|---|---|---|
| Typical market price (HTBG Global, 2025) | ||
| Mid range semi custom builds | ||
| Listings and search | ||
| Virtual tours and 360 views | ||
| CRM integration | ||
| Who it suits |
| Feature | Template build |
|---|---|
| Typical market price (HTBG Global, 2025) | |
| Mid range semi custom builds | |
| Listings and search | |
| Virtual tours and 360 views | |
| CRM integration | |
| Who it suits |
Who Does The Work
A real team in Delhi, on IST, with a name attached
Web development work we can show you
These are real Dcrayon case studies, pulled live from our project records. Ask us to walk you through any of them, including what did not go to plan.
+143%
Speed Improvement
McCormick & Company
Within one sprint cycle, desktop Google PageSpeed Insights score rose from 35 to 85 — a 143% improvement. Mobile score moved from below 40 to 75. C...
24h
Order dispatch
GRYT Health Labs
The launched site reads as a focused, conversion-first shop rather than a catalogue dump. Because it is a custom Laravel build, the cart, checkout...
Daddy of Tastes
The launched storefront gives customers a quick path from category to dish detail to cart, with offers and ratings visible where they aid the decis...
Instacertify
The site reads as a single command center for certification, with search and clear calls to action giving buyers an obvious first step. The card-dr...
Northern Tile Distributors
The storefront gives Northern Tile Distributors a clean way to present deep tile and timber ranges so builders can scan collections quickly and che...
Raa Logistics
The launched site gives Raa Logistics a clean, professional presence that reads well on both desktop and phones, with the quote request and trackin...
Real estate website questions, answered
Published market rates from HTBG Global's 2025 guide run from Rs 15,000 to Rs 30,000 for template builds, Rs 80,000 to Rs 2,50,000 for mid range semi custom sites, and Rs 5,00,000 upward for custom platforms with tours, CRM and advanced search. We quote against a written scope after the free audit, so you can compare our number to those benchmarks line by line.
Yes, for markets that use them, primarily the US and Canada, we integrate IDX and MLS listing feeds so live inventory renders on your own domain. In India there is no MLS equivalent, so we build structured listing systems you control directly, with optional syndication of your inventory data to portals.
Not on total traffic, and we will not pretend otherwise. Portals aggregate the whole market. Your website wins on a different job: it converts the buyers who search your project or brand by name, presents your inventory without competitors listed beside it, and captures leads that belong to you rather than leads you rent. The two channels work together.
We build the templates so that RERA registration numbers, statutory disclaimers and project document links have dedicated fields on every project page, in line with the advertising provisions of the Real Estate (Regulation and Development) Act, 2016. Supplying correct registration details and legal review remains your responsibility, but the structure ensures they are never missing by accident.
The published data says yes for most sellers. PhotoUp's 2025 compilation reports listings with virtual tours receive 87 percent more views, and 67 percent of buyers say they want a tour on a listing. In the Indian market, HTBG Global's 2025 guide prices tour integration at Rs 20,000 to Rs 1,00,000 as an add on, which is small relative to the marketing spend behind a project launch.
You do. The code, the content, the domain, the analytics and every lead record are yours. We hand over admin access and documentation, and if you ever leave us, everything goes with you. We would rather keep clients through good work than through lock in.
Yes. All work is delivered remotely from Delhi on IST (UTC+5:30). We overlap most of the working day with the Gulf, and our afternoons align with UK and US mornings, so your morning questions reach us mid shift. We are clear that we have no offices outside India.
Get your free real estate website audit
Tell us your current website and market. A named human lead will review your listings, speed, mobile experience and lead capture, and send findings you can use either way.
Buyers start online. Make sure they can finish with you.
46 percent of buyers begin their search on the internet and 70 percent search on a phone, per NAR's 2025 Profile of Home Buyers and Sellers. If your website loses them there, no amount of site visits recovers them. Talk to our Delhi team about a real estate website built to capture the enquiry.