We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How Dcrayon delivers Shopify growth
Four CRO plays that lift revenue without more traffic.
Step 1: Conversion Optimisation
Every visitor counts BareNote: 1.8% to 2.31% conversion. Checkout flow, product pages, collection logic. Incremental gains that compound.
Step 2: AOV Engineering
Larger baskets Bundle logic, upsells, threshold incentives. BareNote AOV up Rs 225 from checkout optimisation alone.
Step 3: Subscription & LTV
Recurring revenue Stay AI integration lifted LTV 41% for a wellness brand. Subscription mechanics that retain customers.
Step 4: Speed & UX
Fast loads, smooth flows Theme optimisation, app audit, checkout streamlining. Bounce rate and cart abandonment down.
Our Shopify Development methodology
What separates a Dcrayon shopify development engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Shopify Development engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current shopify development performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 120-450 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Shopify Development audit
A senior strategist reviews your current shopify development setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+38%
Revenue lift for BareNote
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic shopify development agency.
AI-first strategy
Traditional agencies still optimise for clicks. We optimise for share-of-answer across AI engines and performance media simultaneously.
Senior strategist, not an AM
The person who scopes your programme runs it. No offshore handoffs. One Slack channel, one decision-maker.
Blended ROAS as the KPI
We report against revenue metrics, not vanity. Blended ROAS is the primary, with Customer acquisition cost as the lead indicator.
24-hour scope turnaround
Most agencies take a week to respond. We deliver a written scope and fixed estimate in one business day.
Mutual kill-switch
Month-to-month after the first 90 days. Reference calls with three current clients before you sign. No lock-in.
5.2x median ROAS
Across 500+ campaigns. Not cherry-picked, not projected. The median. We share the methodology in the scoping call.
FAQ
Questions & answers
What growth-stage businesses ask us about shopify development before signing.
BareNote: 38% revenue lift in 11 weeks, same traffic. Conversion rate 1.8% to 2.31%, AOV up Rs 225. A wellness brand lifted LTV 41% with Stay AI subscriptions.
Checkout flow optimisation, product page improvements, collection logic, trust signals. BareNote went from 1.8% to 2.31% conversion without changing traffic sources.
Yes. We built a subscription programme on Stay AI that lifted LTV 41% for a wellness brand. Retention mechanics that compound customer value over time.
Yes. Plus unlocks checkout.liquid customisation, Scripts, and higher API limits. We've built custom checkout flows and B2B storefronts on Plus.
BareNote saw 38% revenue lift in 11 weeks. CRO is iterative, but initial wins typically show within 4-8 weeks of implementation.
Get your Dcrayon Score
Free diagnostic of your shopify development performance and the 90-day plan to close the gap.