We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach web development
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Discovery & Planning
Understanding your business goals first Everything starts with a conversation about what you actually need. Your dedicated team sits down to map out your site structure, content requirements, and must-have features. You'll receive a detailed project roadmap with timelines and milestones before any code gets written.
Step 2: Custom Design Creation
Designs that match your brand Designers create mockups in Figma showing exactly how your site will look on desktop, tablet, and phone. Want to see three different homepage options? You'll get real visual prototypes to review and refine until the design perfectly captures your vision and brand identity.
Step 3: CMS Build & Integration
Your content management system setup Developers build your site using platforms like WordPress, Webflow, or Craft CMS based on your needs. Every page gets custom templates, plugins are configured for SEO and forms, and the backend is organized so you can easily update text, images, and blog posts yourself.
Step 4: Testing & Launch
Making sure everything works perfectly Before going live, the team tests every link, form submission, and page load across multiple browsers and devices. Need training on how to manage your content? You'll get screen-recorded tutorials and a live walkthrough so you feel confident making updates after launch.
Our Web Development methodology
What separates a Dcrayon web development engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.0% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Web Development engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current web development performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,000-6,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Web Development audit
A senior strategist reviews your current web development setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
-71%
Page load time reduction
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic web development agency.
Live Within 72 Hours
Your site launches in three days, not three months. We skip the endless revision loops that turn simple projects into year-long sagas.
Own Your Code Forever
Every line of code belongs to you - no licensing fees, no vendor lock-in. Move to another developer tomorrow if you need to.
Security Patches Within 24 Hours
When WordPress releases an update, your site gets patched the next day. Why wait weeks while vulnerabilities stay open to attacks?
Page Speed Under 2 Seconds
We guarantee load times under two seconds on mobile. Faster sites mean more visitors actually stick around to read your content.
One Developer, Start to Finish
The person who answers your first call builds your entire site. No handoffs to junior teams who've never heard your name.
Fixed Pricing, No Surprises
You'll know the exact cost before we write a single line. No hourly rates that mysteriously balloon into five-figure invoices.
FAQ
Questions & answers
What growth-stage businesses ask us about web development before signing.
Costs vary based on project complexity. A basic WordPress site typically starts around ₹50,000-₹1,50,000. More complex custom CMS solutions range from ₹2,00,000-₹10,00,000+. Indian agencies often provide 40-60% cost savings compared to Western markets while maintaining quality. Most agencies offer free consultations where you can get a tailored quote based on your specific needs.
A standard business website takes 4-8 weeks from kickoff to launch. This includes planning, design, development, and testing phases. E-commerce sites or custom platforms need 10-16 weeks. Rush projects can be delivered in 2-3 weeks with dedicated resources. Timeline depends on how quickly you provide content, feedback, and approvals during the process.
Absolutely. Most Indian CMS agencies work across global time zones and serve clients in the US, UK, Australia, and beyond. They use collaboration tools like Slack, Zoom, and project management platforms for seamless communication. English is the standard business language, and many agencies schedule overlap hours to match your timezone for real-time discussions.
Yes, that's the beauty of modern CMS platforms. Agencies typically provide 2-4 hours of training so you can update content, images, and basic pages yourself. Most use intuitive systems like WordPress, Webflow, or Contentful. You'll get documentation and video tutorials too. For technical updates or troubleshooting, agencies offer ongoing support packages starting around ₹5,000/month.
Agencies bring multi-disciplinary teams including designers, developers, QA testers, and project managers under one roof. You get consistent availability, faster turnaround, and accountability. If your developer is unavailable, someone else steps in immediately. Agencies also provide ongoing support, maintenance, and scalability as your business grows. Most guarantee response times within 24-48 hours.
Get your Growth Intelligence
Free diagnostic of your web development performance and the 90-day plan to close the gap.