We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: HCP Marketing
Reach prescribers effectively Digital campaigns targeting healthcare professionals through professional networks and medical publications. Compliant messaging that supports sales objectives.
Step 2: Patient Education
Inform and support patients Disease awareness campaigns, treatment information portals, and adherence support programs that help patients while meeting regulatory requirements.
Step 3: Medical Content
Clinically accurate materials Website content, email sequences, and educational resources developed for MLR approval. Scientific accuracy combined with engaging presentation.
Step 4: Conference Support
Extend event reach digitally Digital marketing around medical conferences: pre-event awareness, live social coverage, and post-event follow-up that extends booth investments.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 3.1% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 800-2,200 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Pharma Marketing Compliance
We navigate FDA regulations, platform policies, and industry guidelines daily. Campaigns remain compliant while reaching healthcare professionals and patients effectively.
HCP Targeting Capabilities
Reaching physicians and specialists requires specific strategies. We use professional networks and medical publications to connect with prescribers.
Medical Content Development
Pharma content needs scientific accuracy and regulatory review. We create materials that communicate clinical value while meeting MLR approval requirements.
Patient Education Programs
DTC campaigns require careful messaging. We develop disease awareness and treatment information that helps patients without making unapproved claims.
Compliant Analytics Setup
Pharma tracking has restrictions. We implement measurement systems that provide insights while respecting patient privacy and guidelines.
MLR Workflow Integration
We know approval processes take time. Production timelines account for medical-legal review cycles so campaigns launch when planned.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Yes, with significant restrictions. Platforms have specific pharma advertising policies. Disease awareness campaigns have different requirements than branded drug promotions. DTC is allowed in certain markets for approved indications.
LinkedIn professional targeting, medical publication advertising, clinical decision support tools, and HCP-verified platforms. We can target by specialty, practice setting, and prescribing behavior where data allows and regulations permit.
Content marketing for disease awareness, patient support portals, HCP educational webinars, medical conference digital engagement, and email nurture programs. Non-advertising approaches often face fewer restrictions.
Longer than other industries due to compliance review. Simple campaigns might take 6-8 weeks. Complex multichannel programs often need 3-4 months when accounting for MLR cycles and regulatory considerations.
Metrics depend on campaign type. HCP campaigns track reach within target specialty and engagement with clinical content. Patient campaigns measure awareness lift and website engagement within compliance limits.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.