We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How Dcrayon delivers SEO growth
Four repeatable plays that compound rankings + AI-citation share across cycles.
Step 1: Technical Foundation
Speed and crawlability Core Web Vitals, crawl architecture, indexability. Headless migration cut page load 71% and passed all CWV at p75 mobile.
Step 2: Local SEO Recovery
Multi-location visibility GBP optimisation, citation cleanup, review velocity. MediTrust recovered 38 of 42 local rankings in 90 days.
Step 3: Content + Entity Work
AI-search readiness Entity graph repair, share-of-answer audits across ChatGPT, Gemini, Perplexity. Content that LLMs cite.
Step 4: Link Building
Authority that compounds Earned mentions on source domains LLMs cite per category. White-hat, manual, every link justified against a query.
Our SEO methodology
What separates a Dcrayon seo engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 5-15% (position 1-3) benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a SEO engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current seo performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 500-2,000 (organic equiv.) CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free SEO audit
A senior strategist reviews your current seo setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+108%
Organic traffic recovery for MediTrust
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic seo agency.
Quality-First Link Building
We don't chase link volume. Every link we build comes from relevant, authoritative sites in your industry. Google rewards quality; we build links that actually move rankings.
Domain Authority Focus
Links from high-authority domains have more impact. We target DA 40+ sites in your niche—the kind of links that create ranking momentum and resist algorithm changes.
Content-Driven Approach
The best links are earned through valuable content. We create linkable assets—research, tools, and guides—that attract natural links while we pursue strategic outreach.
Niche Relevance
A link from a relevant industry site beats ten random directory listings. We focus on building links from sites your actual customers read and trust.
No Black Hat Tactics
We don't buy links, use PBNs, or employ tactics that risk penalties. Sustainable link building that grows your authority safely over the long term.
Measurable Impact
We track which links move rankings. Monthly reports show new links acquired, authority metrics, and ranking improvements correlated to link building efforts.
FAQ
Questions & answers
What growth-stage businesses ask us about seo before signing.
MediTrust: recovered 38 of 42 local pack rankings, 34% more walk-ins, online bookings doubled. Headless migration client: 71% faster page load, bounce rate down from 58% to 42%, zero ranking loss.
MediTrust was hit by a Google update. We diagnosed the issue, rebuilt their local presence, and recovered 38 of 42 rankings in 90 days. Organic + Maps traffic exceeded baseline by 8%.
Yes. Our headless migration cut LCP from 8.4s to 2.4s. All three Core Web Vitals went from failing to passing at p75 mobile. Hosting cost dropped 77%.
We run share-of-answer audits across ChatGPT, Gemini, Perplexity, Google AI Overviews. Entity-graph repair actions for Wikipedia, Wikidata, Crunchbase, G2, Clutch.
Technical fixes show impact in weeks. Ranking recovery like MediTrust took 90 days. Sustainable growth compounds over 6-12 months.
Get your Dcrayon Score
Free diagnostic of your seo performance and the 90-day plan to close the gap.