We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Application Architecture
Built for enterprise scale Microservices, event-driven, and cloud-native architectures. Systems designed to scale, maintain, and evolve as your business grows.
Step 2: Legacy Modernization
Update without disruption Migrate aging applications to modern technology. Incremental approaches that maintain business continuity while improving capability.
Step 3: Performance Engineering
Speed at scale Load testing, optimization, and architecture for high-traffic applications. Maintain performance as user base grows.
Step 4: DevOps & Infrastructure
Reliable deployment CI/CD pipelines, containerization, and cloud infrastructure. Ship updates confidently with automated testing and deployment.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
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WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Large-Scale Application Expertise
We specialize in enterprise-grade web applications serving thousands of concurrent users. Complex business logic, high availability requirements, and mission-critical reliability are our standard.
Performance at Scale
Enterprise applications need to perform under load. We architect for speed—database optimization, caching strategies, and infrastructure that maintains sub-second response times even during peak usage.
Microservices Architecture
Monolithic applications become unmaintainable at enterprise scale. We design microservices architectures that allow independent scaling, easier maintenance, and faster feature deployment.
Analytics & Reporting Built In
Enterprise stakeholders need insights. We build comprehensive reporting dashboards, data export capabilities, and analytics features that help leaders make data-driven decisions.
Multi-Tenant Capabilities
Many enterprise applications serve multiple business units or clients. We design multi-tenant architectures with proper data isolation, customization options, and tenant-specific configurations.
Mobile-Ready Development
Enterprise users work from everywhere. We build responsive web applications and Progressive Web Apps that provide mobile-friendly experiences without separate app development.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Scale, security, and integration complexity. Enterprise apps handle more users, require stricter security, need to integrate with existing systems, and must meet compliance standards. Architecture decisions matter more.
Structured discovery phase with stakeholder interviews, workflow analysis, and technical assessment. We document requirements thoroughly before development begins—reducing scope creep and miscommunication.
Yes—we've migrated applications from outdated technologies to modern stacks. Incremental migration strategies that maintain business continuity while improving capability. Strangler pattern, not big bang replacements.
Comprehensive testing: unit tests, integration tests, load testing, security testing, and user acceptance testing. Enterprise applications can't afford to fail—we test extensively before deployment.
Documentation, training sessions, and code walkthrough sessions throughout the project. When we hand over, your team understands the application architecture and can maintain it independently.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.