We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach influencer marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Industry-Specific Analysis
Tailored metrics for your sector Different industries require different success metrics. Fashion brands might track try-on hauls and styling videos, while B2B tech companies need white paper downloads and demo requests. Your assessment includes benchmarks specific to your market, comparing engagement rates, conversion patterns, and ROI against industry standards.
Step 2: Influencer Audience Verification
Real followers, genuine engagement rates Wondering if those follower counts tell the whole story? The assessment examines audience demographics, comment quality, and engagement authenticity using tools like HypeAuditor and Social Blade. You'll receive detailed reports showing follower legitimacy scores, bot percentages, and audience overlap across your chosen influencers.
Step 3: Campaign Performance Tracking
From impressions to actual sales Track every touchpoint from initial post to final purchase. Using UTM parameters, unique promo codes, and conversion pixels, the service maps customer journeys and attributes revenue to specific influencer content. Monthly dashboards break down cost-per-acquisition, lifetime value, and attribution across all your collaborations.
Step 4: Competitor Influencer Mapping
See who's working with whom Competitive intelligence reveals which influencers your rivals are partnering with and how those campaigns perform. The analysis identifies untapped influencers in your niche, spots emerging creators before they're saturated, and highlights partnership opportunities your competitors haven't discovered yet.
Our Influencer Marketing methodology
What separates a Dcrayon influencer marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Influencer Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current influencer marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-800 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Influencer Marketing audit
A senior strategist reviews your current influencer marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3.4x
ROAS lift via influencer programme
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic influencer marketing agency.
Industry-Specific ROI Tracking
We measure what matters in your sector—whether that's B2B lead quality or retail conversion rates—with custom analytics dashboards you'll actually understand.
Cross-Industry Performance Benchmarks
Compare your influencer campaigns against 200+ similar businesses in your field, so you know if 2.3% engagement is excellent or mediocre for your industry.
Influencer-Audience Match Scoring
Our vetting process analyzes follower demographics against your customer data, eliminating influencers with 60% wrong-fit audiences before you spend a dollar.
72-Hour Campaign Health Checks
Catch underperforming campaigns within three days, not three weeks. We spot the warning signs early so you can pivot before burning your entire budget.
Fraud Detection Analysis
Your campaigns get scanned for fake followers and bot engagement. We've helped clients avoid wasting $340K on influencers with purchased audiences in 2024 alone.
Post-Campaign Attribution Mapping
See exactly which influencer drove which sale, signup, or store visit. No more guessing whether that partnership actually paid off six months later.
FAQ
Questions & answers
What growth-stage businesses ask us about influencer marketing before signing.
Budget allocations vary dramatically across industries! E-commerce brands typically invest 15-25% of their digital marketing spend on influencer partnerships, while B2B companies often start smaller at 8-12%. Fashion and beauty sectors go even higher, sometimes hitting 40%. Start with a 3-month pilot campaign to gauge effectiveness in your specific industry before scaling up. Track your cost-per-engagement to determine what works best for your market!
Absolutely! Track attribution codes, dedicated landing pages, and UTM parameters to measure direct conversions. Industries see vastly different metrics though—tech products average 5-8 week consideration periods, while consumer goods convert within 48 hours. Focus on industry-specific KPIs: engagement rates for lifestyle brands, lead quality for B2B services, and direct sales for e-commerce. Use platform analytics combined with your CRM data for the clearest picture.
Cookie-cutter strategies tank hard! Healthcare influencer campaigns require compliance considerations that don't exist in gaming. Finance needs credibility-focused creators with specific credentials, while food brands thrive with authentic personality-driven content. Engagement rates differ by 300% between industries using tailored versus generic approaches. Match your influencer selection, content style, and platform choice to your industry's unique buyer behavior and you'll see dramatically better results.
Expect immediate spikes in awareness metrics within 24-72 hours across all industries! However, conversion timelines vary wildly. Fast-moving consumer goods see sales lift within 1-2 weeks, while SaaS and professional services need 2-3 months for lead nurturing. Real estate and luxury goods? Plan for 4-6 month consideration cycles. Set realistic expectations based on your industry's typical customer journey to avoid premature campaign pivots.
They dominate in niche markets! Micro-influencers (10K-100K followers) deliver 60% higher engagement rates in specialized industries like fitness tech, sustainable fashion, and craft supplies. Their audiences trust recommendations more deeply than celebrity endorsements. Mega-influencers still crush it for mass-market products and brand awareness campaigns. Match influencer tier to your industry's purchase decision process—technical products need knowledgeable micro-creators, while impulse-buy items benefit from massive reach.
Get your Dcrayon Score
Free diagnostic of your influencer marketing performance and the 90-day plan to close the gap.